STUDI KASUS PERSONAL BRANDING KONTEN KREATOR PADA AKUN TWITTER @BROJABROOO

Dhanar Jabro Febiansah, Sudono Syueb, Siska Armawati Sufa, Eny Ratnasari

Abstract


Personal branding for a content creator is needed so that there are characteristics that are remembered by followers. The development of information technology also encourages the emergence of various social media that can be used as a means of forming personal content branding creators. This study aims to analyze the personal branding carried out by creator content in the social media account Twitter @brojabrooo. This research will try to illustrate clearly the process of managing personal branding in the @brojabrooo account using the case study method.As a content creator, Jabro has done personal branding to distinguish himself from other creator content. Researchers found 8 main concepts in building personal branding in accordance with what was stated by Peter Montoya (2002). Jabro built personal branding as a content creator via Twitter and fulfilled the 8 main concepts. This can be seen from Jabro's tweet that contains a variety of content, mostly dominated by photos and videos about him. Personal branding built by Jabro is a content creator who wants to entertain netizens and consistently use East Javanese.


Keywords


Content Creator; Personal Branding; Twitter

Full Text:

PDF

References


Creswell, J. W. (2012). Qualitative Inquiry and Research Design, Choosing Among Five Traditions. California: Sage Publications.

Graciyal, D.G. & Viswam, D. 2018. Freedom of Expression in Social Media: A Political Perspective. International Journal of Multidisciplinary, Vol. 3 (1), January 2018.

Hermawan, K. (2008). Seri 9 Hermawan Kertajaya on Marketing Mix. Marketing Mix.

Mcnally, D. & Speak, Karl D. 2004. Be Your Own Brand. Jakarta: PT Gramedia Pustaka Utama.

Montoya, P. (2002). The Personal Branding Phenomenon. Nashville: Vaughan Printing.

Montoya, P. & Vandehey Team. (2004). Strategic Personal Branding. Mumbai: Jaico Publishing House.

Montoya, P. (2009). The Brand Called You. New York: McGraw Hill.

Narida, M. G. (2019). “Kang Pisang” : Personal Branding Putra Bungsu Jokowi dalam Media Microblogging. JCOMMSCI - Journal of Media and Communication Science, 2, 17–33.

Nasution, S. (2002). Metode Penelitian Naturalistik Kualitatif. Bandung: Tarsito.

Orehek, E. & Human, L. J. 2016. Self-Expression on Social Media: Do Tweets Present Accurate and Positive Portraits of Impulsivity, Self-Esteem, and Attachment Style? Personality and Social Psychology Bulletin, Vol. 43 (I), 60-70.

Rachmawati, D., & Nurhajati, L. (2019). Komunikasi Media Online Pengusaha Milenial dalam Membangun Personal Branding di Era Digital. Metacommunication: Journal of Communication Studies. https://doi.org/10.20527/mc.v4i1.6357

Rampersad, H. K. (2008). A New Blueprint for Powerful and Authentic Personal Branding. Performance Improvement. https://doi.org/10.1002/pfi.20007

Shimp, T. A. (2004). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Journal of Marketing Communications. https://doi.org/10.1080/1352726042000250498

Vollmer, C. (2017). Entertainment and Media Trends. Diakses dari strategyand.pwc.com:https://www.strategyand.pwc.com/trend/2017-entertainment-and-media-trends

We Are Social. 2017, January 24. Diakses dari wearesocial.com:http://wearesocial.com/blog/2017/01/digital-in-2017-global-overview

Wibowo, A., & Rusdi, F. (2019). Analisis Personal Branding Youtuber Gim : (Studi Fenomenologi Michael Souw). Prologia. https://doi.org/10.24912/pr.v3i1.6132

Yusuf, K. (2019). Budaya Jawa dalam Memperkuat Personal Branding. Konvergensi, 01(01), 1–18.




DOI: https://doi.org/10.32509/wacana.v19i1.1019

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

 

 

 

  

 
 

Indexed by:

   

 



WACANA: Jurnal Ilmiah Ilmu Komunikasi

Fakultas Ilmu KomunikasiUniversitas Prof. Dr. Moestopo (Beragama)
Kampus I, Jl. Hang Lekir I/8 Jakarta Pusat, Indonesia 10270
WA: 085714422271 (Chat Only)

Telepon: 021-7261433, 021-7252685
email: [email protected]