ANALISIS SEMIOTIKA LOGO PARTAI NASDEM DALAM TAYANGAN IKLAN LAYANAN MASYARAKAT DI MNC TV

Indra Dibya

Abstract


Nowadays more and more community organizations (CBOs), and political parties are becoming more and more
evolved in our country because of the effect or fruit of freedom of democracy in Indonesia since the new order
of leadership patterns. Election as party logos popping up but most of the audience we do not know the symbol
or logo of the latest party and community organizations who are now frequently made splashy electronic media.
Among other organization that is now growing as the national Democratic Party evolved into a political party
Nasdem, with Surya Paloh as chairman of the party is, and television media menggunakkan MNC as a TV ad
campaign. Introduce logo mission vision Nasdem Party party.
Logos such as clothes, profession, social status, logo can be interpreted (semiotics) as the identity of a person
or organization, symbolize or depict ideological, vision and mission of an organization or party.


Keywords


Logoytpe, Advertising, Television

Full Text:

PDF

References


Abu Ahmadi, Psikologi Sosial, Rineka Cipta, Jakarta,

Agus Salim, Teori dan Paradigma Sosial, PT. Bumi Aksara,

Jakarta, 2001

Alex Sobur, Semiotika Komunikasi, PT. Remaja Rosdakarya,

Bandung, 2003

Alex Sobur, Analisis Teks Media, PT. Remaja Rosdakarya,

Bandung, 2004

Alo Liliweri, Komunikasi Verbal dan Nonverbal, PT.

Citra Aditya Bhakti, Bandung, 1994

Deddy Mulyana, Ilmu Komunikasi Suatu Pengantar,

PT. Remaja Rosdakarya, Bandung, 2000

Frank Jefkins, Periklanan, Edisi ke 2, Erlangga, 1996

Burhan Bungin, Imaji Media Massa, Jendela, Yogyakarta,

Burhan Bungin, Sosiologi Komunikasi Massa: Teori,

Paradigma dan Diskursus Teknologi Komunikasi

di Masyarakat,. PT. Prenada Media Group,

Jakarta, 2006

Frank Jefkins, Periklanan, Edisi

Ketiga,Erlangga,Jakarta,1997

Husnaini Usman dan Purnomo Setiady Akbar,

Metodologi Penelitian Sosial, Bumi Aksara, Jakarta,

Hafied Cangara, Pengantar Ilmu Komunikasi, Rajawali

Pers,Jakarta,1998

Herman Zapft, Manuale Typhographicum, London :

The MIT Press, 1970

Henry Dreyfuss, Symbol Sourcebook, New York : Mc.

Graw Hill Company, 1972

John Fiske, Cultural And Communication Studies, Sebuah

Pengantar Paling Komprehensif, Jalasutra,

Bandung, 2005

J. Linschoten dan Drs. Mansyur, Pengantar Ilmu Jiwa

Fenomenologi, Bandung : Penerbit Jemmars,

Mardalis, Metode Penelitian Suatu Pendekatan Proposal,

Bumi Aksara, Jakarta, 1998

M.Subana dan Sudrajat, Dasar Dasar Penelitian

Ilmiah,Pustaka Setia, Bandung, 2005

Onong Uchajana Effendy, Dinamika Komunikasi, PT

Remaja Rosdakarya, Bandung, 1993

Phillip Kotler, Marketing, Penterj .Drs. Hrujati Purwoko,

Penerbit Erlangga, Jakarta, 1998

Sanford Labovits Dan Robert Hagerdon, Metode Riset

Sosial Suatu Pengantar, Erlangga, Jakarta,1922

Sanapiah Faisal, Format Format Penelitian Sosial,

PT. Raja Grafindo, Jakarta, 2001

S. Djuarsa Sendjaja, Teori Komunikasi, Universitas

Terbuka,Jakarta, 2002

Internet

http://www. logoresource. com/ artikel/tipografi_logo.

php

http://www. logoresource .com/artikel/warna_logo.php




DOI: https://doi.org/10.32509/wacana.v12i4.112

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 Indexed by:

     

 Recommended Tools :

 

 

WACANA: Jurnal Ilmiah Ilmu Komunikasi

Fakultas Ilmu KomunikasiUniversitas Prof. Dr. Moestopo (Beragama)
Kampus I, Jl. Hang Lekir I/8 Jakarta Pusat, Indonesia 10270
WA: 085714422271 (Chat Only)

email: wacana@dsn.moestopo.ac.id

 

Creative Commons License

WACANA: Jurnal Ilmiah Ilmu Komunikasi Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.