EFEKTIVITAS IKLAN DALAM MERAIH PARTISIPASI POLITIK

Yuni Retnowati

Abstract


In Indonesia a great political advertising budget has been spent on some media. Television as a medium that
absorbed the largest share of advertising play important roles in the spread of political advertising. Most of the
content of the advertising message is directed to candidates imaging by displaying false impressions and circumstances
that does not actually. One of the goals of political advertising is currently to persuade audience to
participate in election and vote for candidates from a political party who advertise. The effectiveness of advertising
political questionable because frequently found groups who does not participate in the election. As part of
the marketing communication, advertising can’t work alone to gain public support and participation. Integrated
marketing communication is the right solution to help improve political participation other than to be followed by
the candidate’s credibility and clarity offered programs of political parties.


Keywords


Political advertising, Political parties, Participation, Credibility, Effectiveness

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DOI: https://doi.org/10.32509/wacana.v12i3.123

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