PENGARUH TERPAAN MEDIA TERHADAP SIKAP KAUM IBU DALAM PENDIDIKAN ANAK

Retno Widyaningrum

Abstract


In the current era of globalization, the mass media is a means to obtain the information and entertainment that has
become a necessity that can not be separated again in everyday life. Current information and entertainment has
become a commodity that can generate money for the managers of mass media. In line with the growth of communication
technology, mass media has grown to be an industry that is vital for a country. One important characteristic
of the current era of globalization is the rapid development of communication, such as the emergence of
a satellite dish, cable TV, internet, teleconferencing, etc., which results in loss of borders of a country due to the
reach of the mass media are almost limitless.


Keywords


Mass Media, Television

Full Text:

PDF

References


Anonim, 1976, Communications Handbook Agricultural

Communicators in Education, NCSU. USA.

Azwar S, 1997, Reliabilitas dan Validitas, Yogyakarta :

Pustaka Pelajar.

Baran, S. J., and D. K. Davis., 2003, Introduction to

mass communication: Media literacy. and culture.

Mountain View, CA: Mayfield.

David Loudon, Albert J.Delta Bitta, 1988, Consumer

Behaviour, USA: Mc Graw-Hills.

Dewi R, 1966, Pengaruh lklan Radio Terhadap Sikap

Konsumen di Kodya Bandung, Thesis, Universitas

Padjadjaran Bandung.

Dyer G, 1986, Advertising as Communication, London:

Routledge

Heinich, R., Molenda. M., dan Russell, J.D. (1985), Instructional

and the New Technologies of Instruction,

New York: Macmillan Publishing Company.

Hurlock, Elizabeth. B. (1978). Child Development,

Sixth Edition.New York : Mc.Graw Hill, Inc

Kemp, J.E. (1975), Planning and Producing Audiovisual

Materials, 3rd ed. New York: Thomas Y.

Crowell.

McQuail’s, Denis. 2001. Mass Communication Theory.

London. 4th edition: SAGE Publications, Inc.

Mulyana, Deddy M.A., Ph.D., Ilmu Komunikasi, Suatu

Pengantar, Bandung: PT. Remaja Rosdakarya,

Potter, W. James, 2001, Media Literay, Sage Publication,

USA.

Rakhmat, Jalaludin. 2004. Psikologi Komunikasi.

Bandung: Remadja Rosdakarya.

Rossister JR dan L Percy, 1997, Advertising Communications

& Promotion Managemen. Singapore:

McGraw-Hill Book Co-Singapore.

Sendjaja, Sasa D., 1994, Teori komunikasi, Jakarta :

Universitas Terbuka.

Severin, Werner J and James W. Tankard. 2001,

Communication Theories; Origin, Methods,

and Uses in the Mass Media. Fifth Edition.

University of Texas at Austin: Addison Wesley

Longman Inc.

Sugiyono. 1999. Metode Penelitian Administrasi,

Bandung: CV. Alfabeta.

Tubbs, S., Moss, S. 2000. Human Communication:

Prinsip-Prinsip Dasar. Bandung: Remadja Rosdakarja.

Umar, Husein SE, MM, MBA, 2003, Metode Penelitian

untuk Skripsi dan Tesis Bisnis, Jakarta: Rajawali pers.




DOI: https://doi.org/10.32509/wacana.v12i3.127

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 

 

 

 

  

 
 

Indexed by:

 



WACANA, Jurnal Ilmiah Ilmu Komunikasi

Fakultas Ilmu KomunikasiUniversitas Prof. Dr. Moestopo (Beragama)
Kampus I, Jl. Hang Lekir I/8 Jakarta Pusat, Indonesia 10270
WA: 085714422271 (Chat Only)

Telepon: 021-7261433, 021-7252685
email: [email protected]