Analisa Iklan Rokok Jarum 76 versi Jin Pingin Ganteng dalam Seni Ta ta Busana Jawa (Solo)

Abstract

In Ads DJarum 76 jin wanted a handsome version of cultural approaches to advertise their products . By using
and utilizing the cultural approach is closely related to Indonesian society that is multicultural and very condensed
cultural elements in their daily lives . Indonesia consists of 34 provinces and each province has its own
language and a different culture . Therefore culture is very attached to the people of Indonesia . By using this Javanese
cultural approach manufacturers expect their products acceptable in the midst of the people of Indonesia
are heterogeneous .
In this study the authors chose the title Semiotics Analysis Ads Djarum 76 Version Jin Pingin Gant in dressmaking
Art Java (Solo ) . Author will analyze Cigarette Ads Djarum 76 versions Jin wants Handsome Art dressmaking
in Java (Solo ) by using semiotic analysis Roland Barthes . General Semiotics is the study of meaning 2 stages,
denotation and connotation to the myth in a message communication , and which will be used as an interpretation
in a semiotic analysis is contained in the meaning of images , signs , symbols , colors and shapes in a communication
message delivered