Lanskap suara sebagai Komunikasi Strategis dalam Narasi Destinasi Karst: Studi di Vietnam

Eli Jamilah Mihardja, Prima Mulyasari Agustini, Hasan Ali Murtadha

Abstract


This study explores the potential of soundscapes as strategic communication instruments in constructing destination narratives within the karst region of the Marble Mountains in Da Nang. It posits that tourist experiences are not merely shaped by visual representations and verbal texts, but rather by immersive sensory interactions that involve the comprehensive embodied experience of visitors. Employing a qualitative approach grounded in sensory ethnography and interpretative phenomenological analysis, the findings demonstrate that specific acoustic elements—such as the resonance and echoes of cave walls, religious ritual activities, and spatial silence—serve as "invisible" communication media that affectively build the destination's narrative atmosphere. The scholarly contribution of this study lies in extending the theories of strategic communication and sensory public relations by integrating the auditory dimension into destination branding, thereby transcending the historically dominant visual-centric paradigm. Practically, this research offers strategic implications for geotourism managers in Indonesia with similar geological characteristics to adopt soundscape management (acoustic branding) as a product differentiation strategy. Through acoustic element inventory, sound zoning, and noise governance, this study proposes an experience-based communication model highly relevant for developing more authentic, profound, and sustainable local narratives.


Keywords


Soundscape; Strategic Communication; Destination Narrative; Karst Tourism; Experiential Communication

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References


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DOI: https://doi.org/10.32509/cyberpr.v6i1.6966

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