PENANAMAN MODAL ASING PT. INDOFOOD KE KENYA TAHUN 2014-2024

Sari Amalia Dewi, Shabrina Ramadhanti Wibowo

Abstract


This study aims to analyze how foreign direct investment by PT. Indofood in conducting outward investment by establishing factories and Indofood's achievements from 2014 to 2024. The theory and concept used are foreign investment and multinational company. The result of this research is that foreign investment made by PT Indofood experienced the popularity of Indomie in Kenya in selling Indomie products and strengthening cooperation between Indonesia and Kenya in other sectors. In conducting foreign direct investment, Indonesia with the company name PT. Indofood opens employment opportunities and transfers modern technology.

Keywords


Foreign Direct Investment, Multinational Company, Outward investment, Cooperation, Popularity

Full Text:

PDF

References


Artikel:

Kementerian Investasi/BKPM - Rosan: Investasi RI-Afrika Terus Menguat. (n.d.). Kementerian Investasi/BKPM. https://www.bkpm.go.id/id/info/siaran- pers/rosan-investasi-ri-afrika-terus-menguat

Humas. (2023, November 29). Peningkatan Hubungan Indonesia dengan negara- negara Afrika Pascakunjungan Kenegaraan Presiden RI. Sekretariat Kabinet Republik Indonesia. https://setkab.go.id/peningkatan-hubungan-indonesia- dengan-negara-negara-afrika-pascakunjungan-kenegaraan-presiden-ri/

Indomie Menjadi Mie Favorit Di Kenya. (2020, December 15). Surat Dunia. https://suratdunia.com/2020/12/08/indomie-menjadi-mie-favorit-di-kenya/

Indofood CBP Makin Ekspansif Di Luar Negeri. (n.d.).Investorr.id. https://investor.id/market-and-corporate/223296/indofood-cbp-makin- ekspansif-di-luar-negeri

Kompaspedia. (2023, January 30). Potret, Tantangan, Dan Kebijakan Pengembangan Industri Makanan Dan Minuman. https://kompaspedia.kompas.id/baca/paparan- topik/potrettantangan-dan-kebijakan-pengembangan-industri-makanan- dan-minuman

Sejarah Dan Profil Perusahaan Indofood. (n.d.). fortuneidn.com. https://www.fortuneidn.com/business/friana/sejarah-dan- profil-perusahaan-indofood

Portal Kemlu. (n.d.). Portal Kemlu. https://kemlu.go.id/berita/presiden-jokowi- kunjungi-kenya-untuk-memperkuat-hubungan-historis-dan-kerja-sama- selatan-global?type=publication

Jurnal:

Bahati, J. A., & Mbithi, M. L. (2022). Determinants of Foreign Direct Investment: A Comparative Study between Central and East Africa. Open Journal of Social Sciences, 10, 359-378. https://doi.org/10.4236/jss.2022.106026

A perspective on regional and global strategies of multinational enterprises. (2004, January 8). SpringerLink. https://link.springer.com/article/10.1057/palgrave.jibs.8400073

Kustianto, Bambang (1999). Peranan penanaman modal asing (PMA) terhadap pertumbuhan ekonomi di Indonesia. Universitas Gadjah Mada. https://journal.ugm.ac.id/jieb/article/view/39446

Sihombing, Jonathan Debson., & Pratomo, Sihombing Luki Adiati. (2024). Indofood’s Global Strategy: Balancing Innovation, Sustainability, and Market Expansion. Jurnal Ekonomi Trisakti. researchgate.net/publication/383579480_INDOFOOD'S_GLOBAL_STRATEGY_BALANCING_INNOVATION_SUSTAINABILITY_AND_MARKET_EXPANSION/link/66d2d89abd2017366761c25b/download?_tp=eyJjb250ZXh0 Ijp7ImZpcnN0UGFnZSI6InB1YmxpY2F0aW9uIiwicGFnZSI6InB1YmxpY2F 0aW9uI9


Refbacks

  • There are currently no refbacks.