KOMUNIKASI KRISIS PT. JOUSKA FINANSIAL INDONESIA DALAM PEMULIHAN CITRA PERUSAHAAN

Isyraqi Khairy Siregar; Kurniati Putri Haeirina

doi:10.32509/pustakom.v4i1.1301

KOMUNIKASI KRISIS PT. JOUSKA FINANSIAL INDONESIA DALAM PEMULIHAN CITRA PERUSAHAAN

Isyraqi Khairy Siregar, Kurniati Putri Haeirina

Abstract

Jouska is an independent financial advisory company that provides offline and online consulting services that recently went viral in social media and had a strong brand image as a financial consultant related to today's needs. In July 2020, social media was outraged by the complaint, which claimed to have been harmed by them, because Jouska allegedly directed their clients to determine an Investor Fund Account Management Contract (RDI) with PT Mahesa Strategies Indonesia, whose shares are affiliated with Jouska. However, during the development, the client experienced a significant loss in the shares. This situation turned out to be similar complaints from other clients until Jouska underwent a crisis that led to the government's blocking, and the case ended in the realm of law. This study aims to analyze the communication that presents Image Restoration Theory through a lens. The method used in this research is descriptive qualitative, and it was found that Jouska did not yet have a clear SOP for communication with clients and had not implemented crisis management appropriately. There are several recommendations that Jouska can achieve to restore public trust, including collaborative action with various parties, building a communication strategy, and optimal media relations.

Keywords

crisis communication; image restoration theory; jouska

Full Text:

PDF

References

Akhyar, D. M., & Pratiwi, A. S. (2019). Media Sosial dan Komunikasi Krisis: Pelajaran dari Industri Telekomunikasi di Indonesia. Jurnal Ultima Comm, 11(1), 35-52. https://ejournals.umn.ac.id/index.php/FIKOM/article/view/1112/777

Brataas, K. (n.d.). (2018). Crisis Communication: Case Studies And Lessons Learned From International Disasters. Routledge, Taylor & Francis Group.

Cheng, Y. (2018). How Social Media Is Changing Crisis Communication Strategies: Evidence from the Updated Literature. Journal of Contingencies and Crisis Management, 26(1), 58–68. https://doi.org/10.1111/1468-5973.12130

CNN Indonesia, (2020, July 22). Jouska, Perusahaan Perencanaan Keuangan yang Sering Viral. CNN Indonesia. Diakses dari https://www.cnnindonesia.com

Denzin, N. K., & Lincoln, Y. S. (2009). Handbook of Qualitative Research (2nd ed.). SAGE.

Hafsah, A. (2018). Jouska Indonesia: Konsultan Keuangan Independen. Diakses dari https://yooreka.id/workspace/jouska-indonesia-konsultan-keuangan-independen/

IDN Times, (2020, July 24). Dituding Rugikan Klien, Ini Penjelasan Lengkap Founder Jouska. IDN Times. Diakses dari https://www.idntimes.com

Idris, M., (2020, July 25). Kronologi Lengkap Kasus Dana Investasi Jouska hingga Diblokir

OJK. Kompas.com. Diakses dari https://money.kompas.com/

Indasari, F., & Anggriani, I. (2020). KRISIS KOMUNIKASI PADA MASA PANDEMI COVID-19 (Studi Kasus Pemberitaan Penyebaran Covid-19 melalui Udara). Profesional: Jurnal Komunikasi dan Administrasi Publik, 7(1), 1–11. https://doi.org/10.37676/professional.v7i1.1086

Intani. R. 2018. Strategi Public Relations PT. Pelni (Persero) Mengimplementasi Program CSR Melalui Program Kemitraan dan Bina Lingkungan. Jurnal Pustaka Komunikasi, 1(1), 130-146. https://journal.moestopo.ac.id/index.php/pustakom/article/view/549

Maharani, F. P., Christanti, M. F., dan Uljanatunnisa, U. (2020). Strategi Komunikasi Organisasi Fungsi HSSE PT Pertamina Patra Niaga dalam Menjaga Citra Perusahaan. Jurnal Pustaka Komunikasi, 3(1), 100-111. https://journal.moestopo.ac.id/index.php/pustakom/article/view/998.

Nova, F. (2014). PR War. Jakarta: PT. Grasindo.

Prastya, N. M. (2011). Komunikasi Krisis di Era New Media dan Social Media. Jurnal Komunikasi, 6(1), 1–20. https://doi.org/10.20885/komunikasi.vol6.iss1.art1.

Salma, A. N. (2018). Strategi Komunikasi Krisis pada Era Digital: Penggunaan Internet Dari Sebelum Hingga Sesudah Krisis. Jurnal Penelitian Pers Dan Komunikasi Pembangunan, 22(1), 19–36. https://doi.org/10.46426/jp2kp.v22i1.71

Sari. I. N., (2020, September 1). CEO Jouska akui lalai dalam komunikasi dengan klien. Kontan.co.id. Diakses dari https://investasi.kontan.co.id/

Seitel, F. P. (2014). Praktik Public Relations. 12th ed. Jakarta: Erlangga.

Sellnow, T. L., & Seeger, M. W. (2013). Theorizing Crisis Communication (1st ed.). Cichester, UK: Wiley-Blackwell.

Tari, D. N., (2020, August 10). OJK Ungkap Perkembangan Kasus Jouska dan Suspensi Reksa Dana Kresna AM. Bisnis.com. Diakses dari https://market.bisnis.com/

Wattimena, N. (January 4, 2021). Personal Interview.

DOI: https://doi.org/10.32509/pustakom.v4i1.1301