Itsna Hidayatul Khusna, Edi Santoso, Sri Pangestuti, Mite Setiansah, Wiwik Novianti, Tri Nugroho Adi


Banyumas Regency is an area that has begun to develop village potency with its attention in village tourism. The problem is in the lack of community's role on promoting tourism potential. Hyperlocal communication is a technology that can help communities to introduce their potency. Hyperlocal communication can be found on social media, social networks us such as whatsapp, search engines, or websites. This study tries to explore the use of hyperlocal communication for the promotion of Taman Lazuardi, and to see community participation in developing the potential of their village. The purpose of this research is to find out what hyperlocal communication media is used by the manager of Taman Desa Lazuardi and how the role of the community on promoting the potential of their village. This study uses qualitative methods and descriptive data analysis. From the data obtained through interviews and focus group discussions (FGD), the researchers found: (1) the media used for promotion of the Taman Desa Lazuardi is Instagram, (2) the manager's strategy in utilizing Instagram is to create interesting content, and collaborate with content creators to promote Taman Desa Lazuardi, and (3) community role enhancement in promoting village potential.


Hyperlocal Communication; Promotion; Localty

Full Text:



Regina T. (2019). Analyzing The Use of Hyperlocal Marketing Of Street Food Startup Business In Manado. Jurnal EMBA Vol.7 No.4 Juli 2019, Hal. 4552-4560.

Bingham-Hall, John. (2017). The Blog and the Territory: placing hyperlocal media and its publics in a London neighbourhood. Submitted to UCL in fulfilment of the requirements for the Degree of Doctor of Philosophy (Architectural Space and Computation).

Bisjoe, Achmad Rizal H. (2018). Menjaring Data dan Informasi Penelitian Melalui FGD (Focus Group Discussion): Belajar dari Praktik Lapang. Buletin Eboni Vol 15 No 1.

Bogdan, R.C, and Biklen S.K. (1992). Qualitative Research for Education: An Introduction to Theory and Methods. Boston: Allyn and Bacon Inc.

Burns, Janice C, dan Bonilla, Taisha. (2012). Hyperlocal Communication. Diakses tanggal 9 Agustus 2021.

Handayani, Estu, dan Dedi, Mohamad. (2017). Pengaruh Promosi Wisata Bahari dan Kualitas Pelayanan terhadap Peningkatan Jumlah Kunjungan Wisata di Pelabuhan Muncar Banyuwangi. Jurnal Wira Ekonomi Mikroskil, Vol 7 No 2, Oktober.

Hedynata, Marceline Livia, dan Radianto, Wirawan E.D. (2016). Strategi Promosi dalam Meningkatkan Penjualan Luscious Chocolate Potato Snack. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis, Vol. 1 No. 1, April 2016.

Holmes, D. (2005). Communication Theory, Media, Technology and Society. London: Sage Publication.

Youkongpun, Pisapat. (2015). Community-Based Media in Promoting Identity and Culture: A Case Study in Eastern Thailand. Media Watch 6 (1) 57-72. DOI: 10.15655/mw/2015/v6i1/55389.



  • There are currently no refbacks.

Copyright (c) 2022 Jurnal Pustaka Komunikasi

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


Indexed by:


Recommended Tools :


Jurnal Pustaka Komunikasi

Fakultas Ilmu KomunikasiUniversitas Prof. Dr. Moestopo (Beragama)
Kampus I, Jl. Hang Lekir I/8 Jakarta Pusat, Indonesia 10270
WA: 085714422271 (Chat Only)



Copyright (c) 2022 Jurnal Pustaka Komunikasi

Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.