Kampanye Slow Beauty Skincare di Kalangan Member Female Daily

Sherina Shadewi Situmeang, Dyva Claretta

Abstract


The concept of slow beauty may be unfamiliar to some, but symbolically, certain skincare practices are interpreted as manifestations of these values. This study aims to explore the form of slow beauty campaigns in skincare among Female Daily members and identify the values of slow beauty being applied. The research employs netnography and a descriptive qualitative approach. Data was collected through online observation in FD Talk "Eco Friendly Product" and in-depth interviews. The results indicate that FD members have varied processes of identifying slow beauty values according to their own frameworks, especially in the context of using eco-friendly products. Out of the 13 aspects of Shel Pink's slow beauty concept, five aspects have been adopted by FD members based on their shared skincare practices. These include minimizing product consumption, using products until finished before replacing them, choosing beauty brands that support sustainability, avoiding fear of missing out on products, using eco-friendly products with multiple functions, and paying attention to the ethical production of inclusive local beauty products.


Keywords


slow beauty; skincare; campaign; sustainability

Full Text:

PDF

References


Abidin Achmad, Z., & Ida, R. (2018). ETNOGRAFI VIRTUAL SEBAGAI TEKNIK PENGUMPULAN DATA DAN METODE PENELITIAN. The Journal of Society & Media, 2(2), 130–145. https://journal.unesa.ac.id/index.php/jsm/index

Ahmadi, D. (2008). Interaksi Simbolis: Suatu Pengantar. Jurnal Komunikasi Mediator, 9(2), 301–315. https://doi.org/10.29313/mediator.v9i2.1115

Arnus, S. H. (2018). Computer Mediated Communication (CMC), pola baru berkomunikasi. Al-Munzir, 8(2), 275-289.

Bachtiar, W. (2006). Sosiologi Klasik. Remaja Rosdakarya.

Cahyono, A. S. (2016). Pengaruh Media Sosial terhadap Perubahan Sosial Masyarakat Indonesia. Publiciana, 9(1), 140–157. https://doi.org/10.36563/publiciana.v9i1.79

Creswell, J. W. (2007). Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Sage Publications.

Darma, L. A. & Japarianto, E. (2014). Analisa Pengaruh Hedonic Shopping Value terhadap Impulse Buying dengan Shopping Lifestyle dan Positive Emotion sebagai Variabel Intervening pada Mall Ciputra World Surabaya. Jurnal Manajemen Pemasaran, 8(2), 80–89. https://doi.org/10.9744/pemasaran.8.2.80-89

Derung, T. N. (2017). INTERAKSIONISME SIMBOLIK DALAM KEHIDUPAN BERMASYARAKAT. SAPA-Jurnal Kateketik dan Pastoral, 2(1), 118–131. https://e-journal.stp-ipi.ac.id/index.php/sapa/article/view/33

Dimock, M. (2019). Defining generations: Where Millennials end and Generation Z begins.Pew Research Center,17(1), 1-7

Female Daily. (2023, Juni 8). About Us: Female Daily.

Herlambang, Y. (2014). Participatory Culture dalam Komunitas Online sebagai Reperesentasi Kebutuhan Manusia. TEMATIK Jurnal Teknologi Informasi Komunikasi, 2(1), 26–34. https://doi.org/https://doi.org/10.38204/tematik.v1i2.45

Hosseini, S. B., & Branch, I. S. T. (2015). Computer-mediated communication: Pedagogical and Language Learning Implications. International Journal on New Trends in Education and Their Implications, 6(1), 163-176.

Irwansyah, I. (2021). Narasi Persuasi Social Media Influencer Dalam Membangun Konsep Kecantikan Dan Kepercayaan Diri. Jurnal Pustaka Komunikasi, 4(2), 173-186.

Kompas. (2019, Agustus 2). Penggunaan Skinare Berlebihan Justru Merusak Kulit.

Li, F., Larimo, J., & Leonidou, L. C. (2023). Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus.Psychology & Marketing,40(1), 124-145

Marcia, M., & Amadea, C. (2023, Maret 16). Perkembangan Industri Kosmetik di Tahun 2023. East Ventures.

Media Indonesia. (2019, October 5). Indonesia, Pasar Potensial untuk Produk Perawatan Kulit. Mediaindonesia.Com.

Morissan. (2013). Teori Komunikasi: Individu Hingga Massa (1st ed.). Kencana Prenadamedia Group.

Nasrullah, R. (2015). Media Sosial Perspektif Komunikasi, Budaya dan Sosioteknologi. Simbiosa Rekatama Media.

Pink, S. (2015). The Slow Beauty. https://www.slowbeauty.com/

Putri, S. M. S. S. (2018). Makna Gaya Hidup “Branded Minded” Pada Konsumen Sosialita. Idea: Jurnal Humaniora, 1(1), 84–95. https://doi.org/https://doi.org/10.29313/idea.v0i0.4168

Rahma, & Nurul Ilmi Idrus. (2022). Tren Glow Up Challenge di Masa Pandemi Covid-19. EMIK: Jurnal Ilmiah Ilmu-Ilmu Sosial, 5(1), 23–46. https://doi.org/https://doi.org/10.46918/emik.v5i1.1281

Ramadhani, N. U., Wibawa, B. M., & Gunawan, J. (2019). Analisis Sikap Konsumen Perempuan Terhadap Produk Green Skincare: Pendekatan Multiatribut Fishbein. Jurnal Sains dan Seni ITS, 8(1), 32–36. https://doi.org/http://dx.doi.org/10.12962/j23373520.v8i1.41624

R Soeprapto, H. R. (2002). Interaksi Simbolik: Perspektif Sosiologi Modern. Pustaka Pelajar.

Ritzer, George-Douglas J. Goodman. 2007. Teori Sosiologi Modern. Jakarta : Kencana Predana Media Group.

Rogers, E. M., & Storey, J. D. (1987). Communication Campaign. Sage

Sari, I. P. (2019). Rekonstruksi dan Manipulasi Simbol Kecantikan. Hawa, 1(1). https://doi.org/10.29300/hawapsga.v1i1.2221

SDGs DKI Jakarta. (2018). Tujuan Pembangunan Berkelanjutan.

Setyani, A. H., & Azhari, M. Z. (t.t.). Pengaruh Korean Wave Dan Ulasan Online Terhadap Minat Beli Produk Skin Care Korea Selatan.

Shalmont, J. (2020). SUSTAINABLE BEAUTY KESIAPAN KONSUMEN DI_INDONESIA_. Law Review, 20(2), 138–168. https://scholar.archive.org/work/wfb3cljhsjegjfw42neljl443y/access/wayback/https://ojs.uph.edu/index.php/LR/article/download/2591/pdf_1

Situmorang, K. (2023). Gap Kesadaran Pilihan Nilai dan Tindakan dalam Gaya Hidup: Studi Tentang Pilihan Konsumsi Produk Kecantikan Berkelanjutan Bagi Anak Muda Komunitas Lingkungan di Yogyakarta (Doctoral dissertation, Universitas Gadjah Mada).

Syauki, W. R., Ayu, D., & Avina, A. (2020). Persepsi dan preferensi penggunaan skincare pada perempuan milenial dalam perspektif komunikasi pemasaran. Jurnal Manajemen Komunikasi, 4(2).

Taş, H.Y., Demirdöğmez, M., Küçükoğlu, M., (2017). Geleceğimiz Olan Z Kuşağının Çalışma Hayatına Muhtemel Etkileri. OPUS Uluslararası Toplum Araştırmaları Dergisi, 7(13), 1031-1048, https://doi.org/10.26466/opus.370345.

Taylor, J. S., Bogdan, R., & De Vault, L. M. (2016). Introduction to Qualitative Research Metods. John Wiley and Sons, Inc.

Thalib, A. A. & M. G. (2021). Analisis hedonic cosmetic shopping motives pengguna aplikasi tiktok. KAREBA Jurnal Ilmu Komunikasi, 10(1), 9–17.

Zanki, H. (2020). Teori Psikologi dan Sosial Pendidikan (Teori Interaksi Simbolik). Journal of Pedagogy, 3(2), 115–121.

Zap Beauty Index. (2019). ZAP_2019.




DOI: https://doi.org/10.32509/pustakom.v7i2.3924

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Jurnal Pustaka Komunikasi

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

Indexed by:

    

Recommended Tools :

 


Jurnal Pustaka Komunikasi

Fakultas Ilmu Komunikasi, Universitas Prof. Dr. Moestopo (Beragama)
Kampus I, Jl. Hang Lekir I/8 Jakarta Pusat, Indonesia 10270
WA: 085714422271 (Chat Only)

email: pustakom@dsn.moestopo.ac.id

 

Copyright (c) 2022 Jurnal Pustaka Komunikasi

Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.