Peran Pengetahuan dalam Memengaruhi Niat Berhenti Konsumsi Boba Kajian Konten TikTok @farhanzubedi

Tazkiya Syifa Azaria Widyatna; Amanda Bunga Gracia; Andi Hasan Al Husain

doi:10.32509/pustakom.v8i1.3997

Peran Pengetahuan dalam Memengaruhi Niat Berhenti Konsumsi Boba Kajian Konten TikTok @farhanzubedi

Tazkiya Syifa Azaria Widyatna, Amanda Bunga Gracia, Andi Hasan Al Husain

Abstract

Boba drinks are drinks that are being sold in the market, but these drinks have a high sugar content, as well as calories that can cause several serious diseases, one of which is diabetes. So there is a need for health education to the public, one of which is through a social media platform, namely Tiktok. The purpose of this study is to see the effect of tiktok content on diabetes @farhanzubedi on knowledge, knowledge on intention to stop consuming boba, tiktok content on diabetes @farhanzubedi on intention to stop consuming boba, and tiktok content on diabetes @farhanzubedi on intention to stop consuming boba by Indonesian students through knowledge. Researchers use quantitative research methods by distributing questionnaires online to obtain data, then path analysis is used as a data analysis technique assisted by the SPSS application as a test tool. The results showed that @farhanzubedi's diabetes content affects knowledge among Indonesian students, knowledge affects intention to stop consuming boba, @farhanzubedi's diabetes content affects intention to stop consumption among Indonesian students, and @farhanzubedi's diabetes content affects intention to stop consuming boba through knowledge among Indonesian students.

Keywords

TikTok Content; Knowledge; Health Communication

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DOI: https://doi.org/10.32509/pustakom.v8i1.3997