PENGARUH PROGRAM 86 NET TV TERHADAP SIKAP PENONTON

Novalia Agung Wardjito Ardoyo

Abstract


From several reality show programs in Indonesian television, there was 86 program on NET TV. Almost 3 years this program broadcast, and describe some story about Indonesian Police activity. From AC Nielsen index, 86 has a rating value 1,2% and share 4,9%. This means that the program still has many viewers (audience). This paper will argue that delivering such news in such a way by mass media especially television has the ability to shift attitude of the large audience simultaneously. The element of program success theory from Morissan will be used together with a quantitative approach, and survey through stratified sampling among the residents of Cipulir. It was found that the Impact 86 NET TV toward audience attitude is has 45,7% possitive effect.

Keywords


86 NET TV, television broadcast, audience attitude

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References


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DOI: https://doi.org/10.32509/pustakom.v1i1.550

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