Novita Damayanti, Muminto Arief, Syifa Rachmawati


CSR activities are the company's contribution to society by balancing attention to economic, social, and environmental aspects as one of the determinants of good reputation. Research wants to know how the implementation and categorization of PT Sido Muncul CSR in maintaining reputation. The concept used is the Triple Bottom Line and the Theory of Excellence in Public Relations. The Triple Bottom Line concept to explain companies that want to be sustainable and guarantee the company's business continuity must pay attention to the concept of 3P (profit, people, planet). Excellence in public relations, to identify the communication model that PR is implementing in carrying out its role or function for the organization or company. The research approach to research is qualitative with the method used is a case study. The results of the research obtained are in every CSR program activity that is routinely carried out by PT. Sido Muncul practices a two way asymmetrical model because PR implements unbalanced two-way communication, where companies and communities do not attempt to adapt themselves to common interests, to change the public to fit the goals or objectives of the organization.

Full Text:



Ambadar, Jackie. 2008. Corporate Social Responsibility dalam Praktik di Indonesia. Jakarta: PT. Elex Media Kopuntindo.

Ardianto, Elvinaro. 2011. Handbook Of PR (Public Relations): Pengantar Komprehensif. Bandung: Simbiosa Rekatama Media.

Ardianto, Elvinaro. 2010. Metode Penelitian untuk Public Relations Kuantitatif dan Kualitatif. Bandung: Simbiosa Rekatama Media.

Arikunto, Suharsimi. 2005. Manajemen Penelitian. Jakarta: Rineka Cipta.

Azheri, Busyra. 2012. Corporate Social Responsibility dari Voluntary menjadi Mandatory. Jakarta: Rajawali Pers.

Bungin, Burhan. Penelitian Kualitatif Edisi Kedua. Jakarta: PRENADA MEDIA GROUP.

Butterick, Keith. 2012. Pengantar Public Relations: Teori dan Praktik. Jakarta: Raja Grafindo Persada.

Cutlip, Scott M, Center, Allen H; Broom, Glen M. 2009. Effective Public Relations (edisi kesembilan). Jakarta: PT. Indeks Kelompok Gramedia.

Darmastuti, Rini. 2007. Etika PR dan E-PR. Yogyakarta: Penerbit Gaya Media.

Effendy, Onong U. 2005. Ilmu Komunikasi: Teori dan Praktik. Bandung: PT. Remaja Rosda Karya.

Effendi, Muhammad Arief. 2009. The Power Of Good Corporate Governance: Teori dan Implementasi. Jakarta: Salemba Empat.

Hadi, Noor. 2011. Corporate Social Responsibility. Yogyakarta: Graha Ilmu.

Mulyana, Deddy. 2012. Ilmu Komunikasi: Suatu Pengantar. Bandung: PT. Remaja Rosda Karya.

Nurjaman, Kadar, Umam, Khaerul. 2012. Komunikasi & Public Relations. Bandung: CV Pustaka Setia.

Picton, D, A, Broderick. 2001. Integrated Marketing Communications. Canada: Lexis Nexis

Putra, Nusa. 2012. Metode Penelitian Kualitatif Pendidikan. Jakarta: PT RajaGrafindo Persada.

Rudito, Bambang. 2013. Corporate Social Responsibility. Bandung: Rekayasa Sains

Ruslan, Rosady. 2012. Manajemen Public Relations & Media Komunikasi: Konsepsi dan Aplikasi. Jakarta: Rajawali Pers.

Ruslan, Rosady . .2006. Metode Penelitian Public Relations dan Komunikasi. Jakarta: Rajawali Pers.

Sekaran, Uma. 2006. Metodelogi Penelitian Untuk Bisnis. Jakarta: Salemba Empat.

Solihin, Ismail. 2008. Corporate Social Responsibility from Charity to Suistainability. Bandung: Salemba Empat.

Sugiyono, 2016. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Penerbit Alfabeta.

Sugiyono. 2017. Metode Penelitian Kualitatif.Bandung: Penerbit Alfabeta.

Suharto, Edi. 2009. Pekerjaan Sosial di Dunia Industri: Memperkuat CSR. Bandung: Penerbit Alfabeta.

Suharto, Edi. 2010. CSR & Comdev Investasi Kreatif Perusahaan di Era Globalisasi. Bandung: Penerbit Alfabeta.

Untung, Hendrik Budi. 2008. Corporate Social Responsibility. Jakarta: Sinar Grafika.

Wibisono, Yusuf. 2007. Membedah Konsep & Aplikasi CSR. Gresik: Fascho Punlishing.

Yosal, Iriantara. 2007. Community Relations (Konsep dan Aplikasinya). Bandung: Simbiosa Rekatama Media.



  • There are currently no refbacks.



Indexed by:


Recommended Tools :


Jurnal Pustaka Komunikasi

Fakultas Ilmu KomunikasiUniversitas Prof. Dr. Moestopo (Beragama)
Kampus I, Jl. Hang Lekir I/8 Jakarta Pusat, Indonesia 10270
WA: 085714422271 (Chat Only)



Copyright (c) 2022 Jurnal Pustaka Komunikasi

Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.