Penerapan Long Tail Keyword dalam Produksi Artikel Evergreen di Akurat.co

Abstract

The development of online media requires newsrooms not only to provide accurate information but also to adapt to search engine–based information distribution mechanisms. One commonly used strategy is the application of long tail keywords, particularly in the production of evergreen articles designed to remain relevant over time. This study aims to analyze the implementation of long tail keywords as a strategy in producing evergreen articles on the online media platform Akurat.co. This research employs a qualitative approach through observation of newsroom workflows and analysis of evergreen article writing practices. The findings reveal that the use of long tail keywords is not only intended to improve article visibility in search engines but also serves as a foundation for topic planning, article structuring, and determining the writing perspective. Furthermore, this strategy is influenced by the integration of editorial considerations and search engine algorithms as part of the digital gatekeeping process. Therefore, the implementation of long tail keywords contributes to maintaining the relevance, sustainability, and accessibility of evergreen articles in online media.