Mediatisasi Pembayaran Digital QRIS dalam Kehidupan Pekerja Perempuan Urban di Plaza Senayan

Abstract

This study aims to understand how the digital payment technology QRIS (Quick Response Code Indonesian Standard) has been deeply mediatized in the lives of female workers in the Plaza Senayan area of Jakarta. Using a qualitative approach and Deep Mediatization theory with its concept of Re-figuration of Society by Andreas Hepp, this study explores how QRIS is not only used as a transaction tool, but becomes part of the digital routines, lifestyles, and social identities of its users. Five female informants were selected through purposive techniques and interviewed in depth to explore the meaning and experiences of their daily use of QRIS. The results show that the use of QRIS has formed new interaction patterns that emphasize efficiency, practicality, and modernity. It also reflects the connectedness of urban workers to the global digital ecosystem and has become emblematic of middle-class professional identity. This study concludes that QRIS has become part of the new social structure in the digital era, influencing how individuals transact, form social relationships, and interpret their work and consumption lives. This research adds to knowledge of the processes of digital mediatization among urban workers and provides scope for larger-scale, exploratory research.