STRATEGI PENANAMAN MODAL ASING (PMA) PT PERTAMINA LUBRICANTS DI THAILAND TAHUN 2015

Andre Ardi, Aldi Satria

Abstract


The purpose of this research is to analyze the Foreign Direct Investment (FDI) strategy of PT Pertamina Lubricants in Thailand in 2015. The method used in this research is qualitative with descriptive research type, the data collection techniques used include interviews, official documents, literature books, journals, reports, and online sources. The theories or concepts utilized in this study include foreign direct investment, multinational corporations, business strategy, competitive strategy, and political strategy. The results of this study explain that PT Pertamina Lubricants adopted business, competitive, and political strategies, with acquisition being the most effective method for entering the Thailand market. Several factors influenced this investment decision, including government regulations, market competition, and tax policies. The acquisition strategy enabled PT Pertamina Lubricants to establish a stronger market presence, leverage existing distribution networks, and enhance competitive advantages. This study provides insights into how multinational corporations strategize their foreign investments, particularly in Southeast Asia.


Keywords


Foreign Direct Investment, acquisition, business strategy, competitive strategy, political strategy, PT Pertamina Lubricants, Thailand

Full Text:

PDF

References


Buku

Cullen, J., & Parboteeah, K. (2009). International Business: Strategy and the Multinational Company. Routledge.

Head, K. (2007). Elements of Multinational Strategy. Springer.

Porter, M. (1998). Competitive Strategy Techniques for Analyzing Industries and Competitors. Free Press.

Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.

Artikel Jurnal

Creswell, J. W. (2013). Steps in Conducting a Scholarly Mixed Methods Study.

Dokumen Lembaga

Pertamina. (2012). Annual Report. Towards Global Regional.

Pertamina. (2020). Annual Report. Change.

Pertamina Lubrincats. (2016). Annual Report. Embracing Change, Leveraging Challenges.

PwC. (2012). Project Siam. Preliminary Assessment.

PwC. (2012). Project Siam. Financial and Tax due diligence.

Wawancara

Tripurwanto. (2025). Apa Strategi Penanaman Modal Asing PT Pertamina Lubricants di Thailand tahun 2015. (A. Satria, Interviewer.

Online Portal

O’Neill, A., 2025. The 20 countries with the largest gross domestic product (GDP) in 2025 [WWW Document]. Statista. URL https://www.statista.com/statistics/268173/countries-with-the-largest-gross-domestic-product-gdp/ (accessed 6.1.25).


Refbacks

  • There are currently no refbacks.