PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI SOCIAL COMMERCE USAHA BRO.DO
Abstract
Brodo is an industry that runs in the fashion sector and has been running for 11 years. In this modern era, Brodo uses social media as a means of expanding information about the types of products offered by Brodo, namely the features on Brodo's Instagram are used as well as possible. The purpose of this study was to find out how the role of Instagram as a publication media for Brodo. The theory used in this research is Promotion and Marketing Mix 7P. The method used in this study is a qualitative descriptive method. The findings obtained in this study are the maximum utilization results in making Instagram as Brodo's publication media. Supported by the activities that Brodo carries out on its Instagram, consistently and innovatively uploading Brodo content on Instagram and conveying it well by the public. In this study it was found that Brodo has used Instagram as a publication medium and in its implementation Brodo is more focused on providing stories and information through the Brodo.do Instagram platform.
Keywords
Full Text:
PDFReferences
Alfajri, M. F., Adhiazni, V., & Aini, Q. (2019). Pemanfaatan Social Media Analytics Pada Instagram Dalam Peningkatan. Interaksi: Jurnal Ilmu Komunikasi, 8(1), 34. https://doi.org/10.14710/interaksi.8.1.34-42
Aripradono, H. W. (2020). Penerapan Komunikasi Digital Storytelling Pada Media Sosial Instagram. Teknika, 9(2), 121–128. https://doi.org/10.34148/teknika.v9i2.298
Atmoko, B. D. (2012). Instagram Handbook. Media Kita.
Dahono Yudo. (2021). Data: Ini Media Sosial Paling Populer di Indonesia 2020-2021. Beritasatu.Com. https://www.beritasatu.com/digital/733355/data-ini-media-sosial-paling-populer-di-indonesia-20202021
Iman, M. (2020). Pengguna Instagram di Indonesia Didominasi Wanita dan Generasi Milenial. Https://Www.Goodnewsfromindonesia.Id. https://www.goodnewsfromindonesia.id/2020/06/14/pengguna-instagram-di-indonesia
Indika, D. R., & Jovita, C. (2017). Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen. Jurnal Bisnis Terapan, 1(01), 25–32. https://doi.org/10.24123/jbt.v1i01.296
Junawan, H., & Laugu, N. (2020). Eksistensi Media Sosial,Youtube, Instagram dan Whatsapp Ditengah Pandemi Covid-19 Dikalangan Masyarakat Virtual Indonesia. Baitul ’Ulum: Jurnal Ilmu Perpustakaan Dan Informasi, 4(1), 41–57. https://doi.org/10.30631/baitululum.v4i1.46
Khoiri, Achmad Fathul; Palupi, R. (2019). Pemanfaatan Media Sosial Kotamadya Jakarta Utara Sebagai Media Publikasi Kepada Publik Eksternal. Syntax, 1(6), 16–28.
Kriyantono, R. (2017). Teori-Teori Public Relations Perspektif Barat & Lokal: Aplikasi Penelitian. Kencana.
Lugra Agusta Pranawa, I. P., & Abiyasa, A. P. (2019). Digital Marketing dan Hedonisme Dalam Pengambilan Keputusan Pembelian. Jurnal Manajemen Bisnis, 16(4), 58. https://doi.org/10.38043/jmb.v16i4.2250
Maryolein, S., Dwina Hapsari, N., & Oktaviani, R. C. (2019). Instagram Sebagai Media Publikasi Dalam Membangun Brand Awareness Jakarta Aquarium. Avant Garde, 7(1), 19. https://doi.org/10.36080/avg.v7i1.849
Misnawati, I. T. (2013). Strategi Komunikasi Pada Kampanye Perlindungan Orangutan Oleh Lsm Centre for Orangutan Protection (Cop) Di Samarinda, Kalimantan Timur. EJournal Ilmu Komunikasi, 1(4), 135–149. https://ejournal.ilkom.fisip-unmul.ac.id/site/wpcontent/uploads/2013/11/JURNAL SAYA (11-12-13-09-15-24).pdf
Nariswari, S. L. (2021). Brodo Rilis Sepatu Active Sprint Merah Putih, Ludes dalam Satu Jam. Https://Lifestyle.Kompas.Com. https://lifestyle.kompas.com/read/2021/08/17/123148420/brodo-rilis-sepatu-active-sprint-merah-putih-ludes-dalam-satu-jam?page=all
Nidaul Khasanah, F., Herlawati, Samsiana, S., Trias Handayanto, R., Setyowati Srie Gunarti, A., Irwan Raharja, Maimunah, & Benrahman. (2020). Pemanfaatan Media Sosial dan Ecommerce Sebagai Media Pemasaran Dalam Mendukung Peluang Usaha Mandiri Pada Masa Pandemi Covid 19. Jurnal Sains Teknologi Dalam Pemberdayaan Masyarakat, 1(1), 51–62. https://doi.org/10.31599/jstpm.v1i1.255
Pebriany, srie A., & Sanusi, N. (2020). Buana komunikasi. Buana Komunikasi, Jurnal Penelitian Dan Studu Ilmu Komunikasi, 1(2), 92–101.
Prabawa, H. W., & Fitriani, A. D. (2020). Mempertahankan Eksistensi Jamu Tradisional melalui Perubahan Desain Pengemasan dan Pemasaran. DEDIKASI: Community Service Reports, 2(1), 35–46. https://doi.org/10.20961/dedikasi.v2i1.35848
Ruliana, P., Lestari, P., & Andrini, S. (2019). Model Komunikasi Korporat Sari Ater Hotel & Resort Dalam Menghadapi Revolusi Industri 4.0. Jurnal ASPIKOM, 4(1), 60. https://doi.org/10.24329/aspikom.v4i1.535
Setiadi, A. (2014). Pemanfaatan media sosial untuk efektifitas komunikasi. Jurnal Ilmiah Matrik, 16(1).
Sofiana, M. (2016). Instagram Sebagai Media Publikasi Humas Pemerintah Kota Surabaya. Skripsi Program Studi Ilmu Komunikasi Universitas Islam Negeri Sunan Ampel Surabaya. http://dx.doi.org/10.1016/j.jplph.2009.07.006%0Ahttp://dx.doi.org/10.1016/j.neps.2015.06.001%0Ahttps://www.abebooks.com/Trease-Evans-Pharmacognosy-13th-Edition-William/14174467122/bd
DOI: https://doi.org/10.32509/pustakom.v5i1.1883
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Jurnal Pustaka Komunikasi

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Indexed by:
Recommended Tools :
Jurnal Pustaka Komunikasi
Fakultas Ilmu Komunikasi, Universitas Prof. Dr. Moestopo (Beragama)
Kampus I, Jl. Hang Lekir I/8 Jakarta Pusat, Indonesia 10270
WA: 085714422271 (Chat Only)
email: pustakom@dsn.moestopo.ac.id
Copyright (c) 2022 Jurnal Pustaka Komunikasi
Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.