HUBUNGAN MEDIA WEBSITE PT. GARUDA INDONESIA DENGAN MINAT CALON PENUMPANG ROUTE JAKARTA-AMSTERDAM
Abstract
Garuda Indonesia is the flag carrier airline Indonesia. Reopening route Jakarta-Amsterdam is the international
news route Garuda Indonesia with airbus A 333-200. Promotion for that new route using many media include
website. Website Garuda Indonesia is interactive media that give the user or browser can find the information
anytime and anywhere. Website is fast, no space limitations, allows you to accodate the receiver-driven nature
of information-economy communication, and opens the opportunity to engage in one-to-one communication and
marketing. This research focusing the correlation between website Garuda Indonesia with buying interest.
Keywords
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www.garuda-indonesia.com
DOI: https://doi.org/10.32509/wacana.v11i1.142
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