TEORI PEMAIAKAIN DAN KEPUASAN
Abstract
Blummer and katzt uses and gratification theory suggest that media usert play an cative role in choosing and using the media. Users take an active part in the communication process and are goal oriented in ther media use. Blumer and katz say the a media user seeks out a media source that be fulfils the needs of the user. Uses and gratifications theory asssume that tge user has alterate choice to satisty their need. Empirical reserch based on uses ang grafitifcation theory in indonesia is very limetes or not yet to be done.
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DOI: https://doi.org/10.32509/wacana.v5i20.199
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