MENDIDIK KONSUMEN MELALUI CORPORATE SOCIAL RESPONSEBILITY

Bayquni Bayquni

Abstract


Marketing through advertising has always longed for, that the appeal of its products obtain a much affecting the purchase and continuously. So that advertisers and marketers too, vigorously conduct educational activities to the public through its products. But we realize it or not, it turns out that consumers are learning to do, very much. And they are not aware of the impact of the product is consumed. Therefore, through this paper, the authors will provide an overview kegitana importance of CSR as a form of continuity of pengedukasian ads.

Keywords


Educational ,Advertising, Corporate Social Responsibility

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References


Istijanto, 63 Kasus Pemasaran Terkini Indonesia, Membedah Strategi dan Taktik Pemasaran Baru, Elex Media Komputindo, Jakarta, 2000.

Saidi., Zaim., dan Hamid Abidin., Menjadi Bangsa Pemurah: Wacana dan Praktek Kedermawanan Sosial di Indonesia, Jakarta: Piramida, 2004.

Salam, Burhanuddin., Etika Sosial: Asas Moral Dalam Kehidupan Manusia, Jakarta: PT. Rineka Cipta, 1997.




DOI: https://doi.org/10.32509/wacana.v12i1.82

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