Strategi Manajemen Konten Instagram @Disparciamis dalam Mempromosikan Tujuan Wisata di Kabupaten Ciamis

Abstract

As technological developments and changing social interactions change, management practices undergo a significant transformation that integrates digital innovations, creative approaches, and principles of sustainability. Management is not only limited to the conventional aspects, but it also expands into digital domains, especially in the management of social media content. Content management is used by the ciamis district tourist service in promoting tourist purposes in ciamis district through instagram @disparciamis. The study employed qualitative methods with data collection techniques of active participation, in-depth interviews, field observations, documentation, and thematically analysed literature studies through data reduction, data presentation, and a drawing of conclusions or verification. The study used data triangulation to test the validity of data. The results of this study suggest that the management of content based on Aida's theory asa basis for content strategy provides interesting and effective information that attracts attention, arouses interest, arouses desires, and moves the actions of audiences. The scientific contribution of this study lies in contextualizing the AIDA model within local government tourism marketing communication and showing how public-sector Instagram content management can integrate promotional, informational, and relational functions.