Anastasia Yuni Widyaningrum, Mateus Yumarnamto, V Luluk Prijambodo


The aim of the study is to reveal the viewpoints of adolescents as media audiences, how they interpret their lives in the midst of Indonesia's diversity. The method used is Reception Analysis using encoding and decoding models from Stuart Hall. The subjects of the study were 9 Sampit City teenagers aged 15-18 years with a diversity of sex, religion, and ethnicity. While the concept used is the study of Indonesian-ness, imagined communities, nation and state and identity. The results showed that adolescents in Sampit City were traumatized by stories of riots based on ethnic sentiment as told by parents, based on YouTube's content and also through the context of the 2017 local election reporting. Ethnic sentiments still exist because the content on YouTube allows them to reconnect with the 2001 conflict. So the dominant meaning of hegemonic is that they agree that Indonesia's diverse ethnic situation can lead to conflict and is easily used by irresponsible groups. The next meaning on the negotiating side is that prejudice and stereotyping occur in Sampit, respectively. To eliminate the trauma of ethnic conflict, they hope that more activities will involve cultural gatherings.


diversity; identity; millennial; Sampit; Indonesian-ness

Full Text:



Anderson, B. (2006). Imagined Communities . London: Verso.

Apriliani, R. (2019). Pengaruh Etnosentrisme Remaja Etnik Bali Terhadap Stereotype pada Remaja Etnik Lampung Dalam Latar Belakang Budaya Majemuk. MetaKom, 3(1), 49-63.

Avriyanty, R. (2011). Analysis of Audience Reception on Youtube toward Gender Construction in the Music Video If I Were a Boy by Beyonce Knowles. Paradigma, 2(1), 88-104.

Hidayah, M. S. (2002). Konflik Komunal Dan Resolusi Damai Studi Kasus di Kalimantan Tengah. Psikologika. Nomor 13 Tahun VII, 14-31.

Hidayat, Y. (2013). Hubungan Sosial Antara Etnis Banjar dan Etnis Madura di Kota Banjarmasin. Komunitas, 5 (1), 87-92.

Iskandar, D. (2004). Indentitas Budaya Dalam Komunikasi Antara Budaya: Kasus Etnik Madura dan Etnik Dayak. Masyarakat dan Budaya, 6(2), 119-140.

Jensen, K. B. (2002). A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies. London: Routledge.

McQuail, D. (1997). Audience Analysis. . California: Sage.

Narwaya, S. T. (2013). Kuasa Media Massa dan Problem Identitas. Komunikator, 5(1), 12-20.

Nelson, T. D. (2009). Handbook of prejudice, stereotyping, and discrimination. New York: Psychology Press Taylor Francis Online.

Patji, A. R. (2003). Tragedi Sampit 2001 Dan Imbasnya Ke Palangkaraya. Masyarakat dan Budaya, 5(2), 14-34.

Prisgunanto, I. (2018). Pemaknaan Arti Informasi di Era Digital . Wacana, Jurnal Ilmiah Ilmu Komunikasi, 17(2), 152-162.

Purwanto. (2015). Politik Identitas dan Resolusi Konflik Transformatif. Review Politik, 5(1), Juni ISSN: 2088-6241, 60 83.

Putri, I.P.,, Nasruddin, E. and Wahab, J. A. (2018). Imagined Communities and the Construction of National Identity. International Journal of Academic Research in Business and Social Sciences, 8(7), 565572.

Shahzad, F. (2011). The Role of Interpretative Communities in Remembering and Learning. Canadian Journal Of Education, (34)3, 301-316.

Yonita, L., Hafiar, H., & Sani, A. (Juni 2018). Konstruksi Makna Nasionalisme Pada Desain Uang Rupiah Kertas. WACANA, Jurnal Ilmiah Ilmu Komunikasi, 17(1), 13-28.



  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 Indexed by:


 Recommended Tools :



WACANA: Jurnal Ilmiah Ilmu Komunikasi

Fakultas Ilmu KomunikasiUniversitas Prof. Dr. Moestopo (Beragama)
Kampus I, Jl. Hang Lekir I/8 Jakarta Pusat, Indonesia 10270
WA: 085714422271 (Chat Only)



Creative Commons License

WACANA: Jurnal Ilmiah Ilmu Komunikasi Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.