DIGITAL TOURISM MUSEUM NASIONAL INDONESIA MELALUI VIRTUAL TOUR DI MASA PANDEMI COVID-19

Bagus Dwi Bramantyo, Pitoyo Ismail

Abstract


The Covid-19 pandemic that has hit Indonesia has succeeded in forming new adaptations of people's habits, one of which is social distancing. The government has appealed to the public to carry out activities from home. Museum Nasional Indonesia as a tourist destination was also affected because it had to close direct visit services. However, Museum Nasional Indonesia provides innovation by utilizing digital tourism, namely through virtual museum tours. Later, the public can visit the Museum Nasional Indonesia virtually. The purpose of this study is to find out Digital Tourism at Museum Nasional Indonesia through Virtual Tours during the Covid-19 Pandemic Period. This research uses a case study method with a qualitative approach and constructivism paradigm. This research uses diffusion of innovation theory from Everett M. Rogers, which explains how to introduce and adapt an innovation by a community or group to society. The results of this study indicate that virtual museum tours are a way for Museum Nasional Indonesia to continue to reach and provide museum services to the public, of course, so that they remain interested and can visit museums during the Covid-19 pandemic.

Keywords


Digital Tourism; Virtual Tour; Museum Nasional; Covid-19; Diffusion of Innovation

Full Text:

PDF

References


Adryamarthanino, V. (2021). Sejarah Museum Nasional Indonesia. Kompas.Com. https://www.kompas.com/stori/read/2021/06/15/190000079/sejarah-museum-nasional-indonesia?page=all

Anwar, R. K., & Rusmana, A. (2017). Komunikasi Digital Berbentuk Media Sosial dalam Meningkatkan Kompetensi Bagi Kepala, Pustakawan, dan Tenaga Pengelola Perpustakaan (Studi kasus pada Sekolah/Madrasah di Desa Kayu Ambon, Kecamatan Lembang Kabupaten Bandung Barat). Jurnal Aplikasi Ipteks Untuk Masyarakat, 6(3), 204–208. http://jurnal.unpad.ac.id/dharmakarya/article/view/14891/7918

Daryanto. (2014). Teori Komunikasi. Gunung Samudera.

Haryadi, T. (2018). Adaptasi Teori Difusi-Inovasi Dalam Game “Yuk Benahi” Dengan Pendekatan Komunikasi Smcr. Jurnal Audience, 1(1), 1–13. https://doi.org/10.33633/ja.v1i1.2678

Imran, H. A. (2015). Penelitian Komunikasi Pendekatan Kualitatif Berbasis Teks. Jurnal Studi Komunikasi Dan Media, 19(1), 129–139. https://doi.org/10.31445/jskm.2015.190109

Karyono. (2010). Pemanfaatan Museum Sebagai Media Pembelajaran Untuk Meningkatkan Pemahaman Siswa Terhadap Materi Prasejarah Bagi Guruguru Sma Kota Semarang. Jurnal Abdimas, 14(1), 1–7. https://journal.unnes.ac.id/nju/index.php/abdimas/article/view/16/9

Kemendikbud. (2021). Statistik Kebudayaan 2021. In Kemendikbud. Kementerian Pendidikan Dan Kebudayaan. http://publikasi.data.kemdikbud.go.id/uploadDir/isi_CC4179A6-B4FF-4E0C-809B-5CADD9132AB5_.pdf

Kotler, N. G., Kotler, P., & Kotler, W. I. (2008). Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources. John Wiley & Sons, Inc. http://books.google.com/books?id=nQgTAQAAMAAJ&pgis=1

Kunjungan Museum Rendah, Ini Salah Satu Solusinya. (2020). Warta Ekonomi. https://www.wartaekonomi.co.id/read317582/kunjungan-museum-rendah-ini-salah-satu-solusinya

Mayasari, S., & Indraswari, C. (2018). Efektivitas Media Sosial Instagram Dalam Publikasi HUT Museum Nasional Indonesia (MNI) Kepada Masyarakat. Jurnal Komunikasi, 9(2), 190–196. https://ejournal.bsi.ac.id/ejurnal/index.php/jkom/article/view/4326

Mousavi, S. S., Doratli, N., Mousavi, S. N., & Moradiahari, F. (2016). Defining Cultural Tourism Seyed. International Conference on Civil, Architecture and Sustainable Development (CASD-2016), 1(2), 70–75. https://iicbe.org/upload/8607DIR1216411.pdf

Musthofa, B. M. (2019). Strategi Adaptasi Destinasi Wisata Budaya di Era Disrupsi Teknologi. Jurnal Studi Pariwisata, 12, 421–426. http://ojs.uho.ac.id/index.php/snt2bkl/article/view/9877/7109

Neuman, W. L. (2016). Metodologi Penelitian Sosial, Pendekatan Kualitatif dan Kuantitatif - W Lawrence Neuman Edisi 7. PT Indeks.

Prasetya, H. (2013). VIRTUAL ETNOGRAPHY (Kajian Etnografi Komunikasi Pada Media Sosial Di Indonesia). WACANA: Jurnal Ilmiah Ilmu Komunikasi, 7(4), 355–371. https://journal.moestopo.ac.id/index.php/wacana/article/view/118

Prasodjo, T. (2017). Pengembangan Pariwisata Budaya dalam Perspektif Pelayanan Publik. Jurnal Office, 3(1), 7–12. https://doi.org/10.26858/jo.v3i1.3448

Ramadhian, N. (2020). Saatnya Virtual Traveling, 16 Museum Digital Indonesia yang Bisa “Dikunjungi.” Kompas.Com. https://travel.kompas.com/read/2020/03/17/220300227/saatnya-virtual-traveling-16-museum-digital-indonesia-yang-bisa-dikunjungi?page=all

Rusmiarti, D. A. (2015). Analisis Difusi Inovasi Dan Pengembangan Budaya Kerja Pada Organisasi Birokrasi. Jurnal Masyarakat Telematika Dan Informasi, 6(2), 85–100. https://media.neliti.com/media/publications/233782-analisis-difusi-inovasi-dan-pengembangan-03191809.pdf

Salam, N. E., & Nurjanah. (2019). Komunikasi Pariwisata Budaya Dalam Mempromosikan City Branding “Siak the truly Malay.” 4(1), 134–154. http://jurnal.unpad.ac.id/profesi-humas/article/view/22235/11430

Santoso, W. M. (2016). Ilmu sosial di Indonesia: Perkembangan dan tantangan. Yayasan Pustaka Obor Indonesia.

Schweibenz, W. (2019). The virtual museum: an overview of its origins , concepts, and terminology. The Museum Review, Volume 4, Number 1, 4(1), undefined-undefined. http://articles.themuseumreview.org/tmr_vol4no1_schweibenz%0Ahttps://www.researchgate.net/publication/335241270_The_virtual_museum_an_overview_of_its_origins_concepts_and_terminology

Sinurat, H., Silvia, I., & Sabrin. (2020). Strategi Komunikasi Pemasaran dalam Meningkatkan Minat Berkunjung di Museum Negeri Provinsi Sumatera Utara. Message: Jurnal Komunikasi, 9(Vol 9 No 1 (2020): AGUSTUS), 62–71. https://jurnal.darmaagung.ac.id/index.php/messageilmukomunikasi/article/view/681

Small, Z. (2019). A New Definition of “Museum” Sparks International Debate. Hyperallergic.Com. https://hyperallergic.com/513858/icom-museum-definition/

Sutjipto, A. M., & Pinariya, J. M. (2019). Pengenalan Vaksinasi Hpv Oleh Koalisi Indonesia Cegah Kanker Serviks Dengan Pendekatan Teori Difusi Inovasi. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 18(2). https://doi.org/10.32509/wacana.v18i2.910

Syarifuddin, Syahrial, Z., & Suparman, A. (2017). International journal of multicultural and multireligious understanding virtual museum: A learning material of Indonesia national history. 4(6), 51–60. http://dx.doi.org/10.18415/ijmmu.v4i6.96

Wahyuningsih, S. (2013). Metode Penelitian Studi Kasus: Konsep, Teori Pendekatan Psikologi Komunikasi, dan Contoh Penelitiannya. In UTM PRESS Bangkalan - Madura.

Wulandari, Y. F., Caesariano, L., Murtiadi, & Bastian, Y. (2021). Virtual Tour Sebagai Media Komunikasi Digital Dalam Pelayanan Museum Kehutanan di Masa Pandemi Covid-19. Jurnal Media Penyiaran, 01(01), 9–15. http://jurnal.bsi.ac.id/index.php/jmp/article/view/389




DOI: https://doi.org/10.32509/wacana.v20i2.1616

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 Indexed by:

     

 Recommended Tools :

 

 

WACANA: Jurnal Ilmiah Ilmu Komunikasi

Fakultas Ilmu KomunikasiUniversitas Prof. Dr. Moestopo (Beragama)
Kampus I, Jl. Hang Lekir I/8 Jakarta Pusat, Indonesia 10270
WA: 085714422271 (Chat Only)

email: wacana@dsn.moestopo.ac.id

 

Copyright (c) 2022 WACANA: Jurnal Ilmiah Ilmu Komunikasi

Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.