STRATEGI PUBLIC RELATIONS DALAM PENGELOLAAN MEDIA DIGITAL SEKOLAH

Zon Vanel, Lina Sinatra Wijaya, George Nicholas Huwae

Abstract


The COVID-19 pandemic has caused schools to migrate towards digital for the delivery of information in order to support the teaching process. SMP Negeri 4 Surakarta has problems in managing digital media so the management of school information systems still overlaps in its distribution. This causes the dissemination of information to be not simultaneous and not centered on one door. The problems are often around the unclear information due to message distortion in the communication coding process which causes the message to be not well received by the audience. This study aims to design and manage a multimedia-based public relations strategy to be applied in SMP Negeri 4 Surakarta which will later be useful in managing information media used by schools. This study uses a qualitative descriptive approach with a case study model. The data was gathered through field observations, structured interviews, and documentation. The results of the study show that SMP Negeri 4 Surakarta needs a digital media management model that is more creative and interactive so that it can make it easier for teachers to transfer school knowledge and information.

Keywords


Public Relations Strategy; Digital Information Media; Schools

Full Text:

PDF

References


Abrar, A. N. (2019). Menatap Masa Depan Jurnalisme Indonesia. Gajah Mada University Press.

Broom, G. M., & Sha, B.-L. (2013). Cutlip and Center’s Effective Public Relations. In Cutlip and Center’s Effective Public Relations.

Cutlip, S. M., Center, A. H., & M., B. G. (2008). Effective Public Relations 9 Th Edition.

Morissan. (2008). Manajemen Public Relations : Strategi Menjadi Humas Profesional. Prenada Media Group.

Nurihsan, A. J. (2009). Bimbingan dan Konseling dalam Berbagai Latar Kehidupan. Refika Aditama.

Suparlan. (2008). Membangun Sekolah Efektif. Hikayat Publishing.

Trianto. (2010). Mendesain Model Pembelajaran Inovatif-Progresif, Konsep Landasan dan Implementasinya. Kencana Prenada Media Group.

Vaughan, T. (2011). Multimedia: Making It Work (8th ed.). McGraw-Hill.

Ustundag, A., & Cevikcan, E. (2018). Industry 4.0: Managing The Digital Transformation (1st ed.). Springer International Publishing. https://doi.org/10.1007/978-3-319-57870-5

Agustini, P. (2021). Sekolah Manfaatkan Media Digital untuk Tingkatkan Pelayanan. https://aptika.kominfo.go.id/2021/08/sekolah-manfaatkan-media-digital-untuk-tingkatkan-pelayanan/

Mizanie, D., & Irwansyah, I. (2019). Pemanfaatan Media Sosial Sebagai Strategi Kehumasan Digital Di Era Revolusi Industri 4.0. Jurnal Komunikasi, 13(2), 149–164. https://doi.org/10.21107/komunikasi.v13i2.5099

M.Ihsan. (2021, July). Pemberlakuan PPKM Level 4 di Solo, Kepatuhan Warga Meningkat. Radarsolo.Jawapos.Com.

Zamani, L. (2021). Kasus Covid-19 Naik, Gibran Tunda Sekolah Tatap. Regional.Kompas.Com. https://regional.kompas.com/read/2021/06/30/205123678/kasus-covid-19-naik-gibran-tunda-sekolah-tatap-muka-juli-2021

Garini, A. W., Respati, R., & Mulyadiprana, A. (2020). Penggunaan Media berupa Digital pada Masa Pandemi di Sekolah Dasar. Pedadidaktika: Jurnal Ilmiah Pendidikan Guru Sekolah Dasar, 7(4), 186–191.

Kiraina, F. P., & Haq, M. S. (2021). Peran Humas Dalam Pemanfaatan Website Sekolah Di Masa Pandemic Covid-19. Jurnal Inspirasi Manajemen Pendidikan, 09(01), 75–86.

Munisah, E. (2020). Pengelolaan Media Pembelajaran Sekolah Dasar. Jurnal Elsa, 18(1).

Purnama, B. J. (2016). Optimalisasi Manajemen Sumber Daya Manusia Dalam Upaya Peningkatan Mutu Sekolah. Jurnal Manajemen Pendidikan, 12(2), 27–36.

Rondonuwu, S. A. (2018). Jurnalisme Dan Pengetahuan Yang Benar. E-Journal.Unstrat.Ac.Id.

Umam, K. (2013). Penerapan Media Digital Dalam Pembelajaran Apresiasi Batik Kelas X Sma Negeri 1 Blega. Jurnal Pendidikan Seni Rupa, 01(01), 100–105.




DOI: https://doi.org/10.32509/wacana.v21i1.1691

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 Indexed by:

     

 Recommended Tools :

 

 

WACANA: Jurnal Ilmiah Ilmu Komunikasi

Fakultas Ilmu Komunikasi, Universitas Prof. Dr. Moestopo (Beragama)
Kampus I, Jl. Hang Lekir I/8 Jakarta Pusat, Indonesia 10270
WA: 085714422271 (Chat Only)

email: wacana@dsn.moestopo.ac.id

 

Creative Commons License

WACANA: Jurnal Ilmiah Ilmu Komunikasi Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.