MOTIVASI MEMBAGIKAN KONTEN TANAMAN HIAS DI SOCIAL NETWORKING SITES

Cyntia Claudia; Joseph Edwin

doi:10.32509/wacana.v21i2.2000

MOTIVASI MEMBAGIKAN KONTEN TANAMAN HIAS DI SOCIAL NETWORKING SITES

Cyntia Claudia, Joseph Edwin

Abstract

Covid-19 is a pandemic that acts as a catalyst for drastic lifestyle change for people around the world. Measures to limit the spread of the disease causes majority of Indonesians to work and study at home. This spurs the growth of social networking sites (SNS) usage. Stay-at-home order also gives rise to the popularity of ornamental plant collecting. The combination of the two activities is evident in the phenomena of posting contents about ornamental plant collection in SNS. According to uses & gratification perspective, new communication technologies and the subsequent activities they facilitate function to satisfy the needs of the audiences. This research aims to explore the motivation typologies that are related to posting ornamental plant contents on SNS. Qualitative data was collected from 5 informants based on grounded theory procedures. Through semi-structured interview, three types of typologies were found. The first is classic typology that includes entertainment, pastime, identity management, social interaction and knowledge sharing. Second is expanded typology; social influencing and economic motivation. The third is emergent typology that includes sharing positivity. This article serves as a preliminary research that delves into communication phenomena during the Covid-19 pandemic. It is recommended that future research validate the typologies found by performing quantitative studies.

Keywords

Motivation; Ornamental Plants; Social Media; Uses and Gratifications

Full Text:

PDF

References

Alhabash, S., Chiang, Y., & Huang, K. (2014). MAM & U&G in Taiwan: Differences in the uses and gratifications of Facebook as a function of motivational reactivity. Computers in Human Behavior, 35, 423–430. https://doi.org/https://doi.org/10.1016/j.chb.2014.03.033

Apuke, O. D., & Omar, B. (2021). User motivation in fake news sharing during the COVID-19 pandemic: an application of the uses and gratification theory. Online Information Review, 45(1), 220–239. https://doi.org/10.1108/OIR-03-2020-0116

Bahfiarti, T., & Arianto, A. (2022). Uses and gratifications approach: influence of COVID-19 media exposure on millennial generation in Makassar city, Indonesia. Heliyon, 8(6), e09704. https://doi.org/https://doi.org/10.1016/j.heliyon.2022.e09704

Cai, J., & Yvette Wohn, D. (2019). Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers’ Motivations. Hawaii International Conference on System Sciences, 2548–2557. https://hdl.handle.net/10125/59693

Chakraborty, S., & Das, P. (2019). Uses and gratifications of photo sharing using Instagram. Nolegein-Journal of Global Marketing, 2, 6–12.

Chalmin-Pui, L. S., Griffiths, A., Roe, J., Heaton, T., & Cameron, R. (2021). Why garden? – Attitudes and the perceived health benefits of home gardening. Cities, 112, 103118. https://doi.org/https://doi.org/10.1016/j.cities.2021.103118

Chaudhury, P., & Banerjee, D. (2020). “Recovering With Nature”: A Review of Ecotherapy and Implications for the COVID-19 Pandemic. Frontiers in Public Health, 8, 604440. https://doi.org/10.3389/fpubh.2020.604440

Chavez, L., Ruiz, C., Curras, R., & Hernandez, B. (2020). The role of travel motivations and social media use in consumer interactive behaviour: A uses and gratifications perspective. Sustainability (Switzerland), 12(21), 1–22. https://doi.org/10.3390/su12218789

Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). Sage Publications.

Damayanti, R. P., & Susanti, A. (2021). Anteseden Keputusan Pembelian Tanaman Hias pada Masa Pendemi di Surakarta. Jurnal Lentera Bisnis, 10(2), 172–181.

Detikcom. (2021, July 12). Kasus Baru Corona Sudah Tembus 40 Ribu, Luhut Jalankan Skenario Terburuk? Detik.Com.

Dzhambov, A. M., Lercher, P., Browning, M. H. E. M., Stoyanov, D., Petrova, N., Novakov, S., & Dimitrova, D. D. (2021). Does greenery experienced indoors and outdoors provide an escape and support mental health during the COVID-19 quarantine? Environmental Research, 196, 110420. https://doi.org/https://doi.org/10.1016/j.envres.2020.110420

Edwin, J., & Irwansyah, I. (2021). Motivasi Milenial Menonton Layanan Streaming. Jurnal Komunikasi Global, 10(1).

Falgoust, G., Winterlind, E., Moon, P., Parker, A., Zinzow, H., & Chalil Madathil, K. (2022). Applying the uses and gratifications theory to identify motivational factors behind young adult’s participation in viral social media challenges on TikTok. Human Factors in Healthcare, 2, 100014. https://doi.org/https://doi.org/10.1016/j.hfh.2022.100014

Fauzi, M. H., Susilowati, D., & Machfudz, M. (2021). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Tanaman Hias Pada Masa Pandemi Covid-19 Di Kecamatan Bumiaji Kota Batu. Jurnal Sosial Ekonomi Pertanian Dan Agribisnis, 9(3).

Florenthal, B. (2015). Applying uses and gratifications theory to students’ LinkedIn usage. Young Consumers, 16(1), 17–35. https://doi.org/10.1108/YC-12-2013-00416

Francisco, E., Fardos, N., Bhatt, A., & Bizel, G. (2021). Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing. International Journal of Marketing Studies, 13(2), 20. https://doi.org/10.5539/ijms.v13n2p20

Gan, C., & Tan, C.-W. (2017). Understanding Mobile Social Media Usage: Uses and Gratification Expectancy Model. Pacific Asia Conference on Information Systems (PACIS). http://aisel.aisnet.org/pacis2017

Ginawati, R., & Fithrah, D. S. (2019). Strategi Komunikasi Pemasaran Florash Melalui Media Sosial Instagram (Studi Deskriptif Kualitatif Pada Akun Instagram@ Florash). EProceedings of Management, 6(2).

Google Trend. (2021). Tren ketertarikan tanaman hias. Gooogle. https://trends.google.com/trends/explore?date=today 5-y&geo=ID&gprop=youtube&q=tanaman hias

Gopal, D., & Nagendra, H. (2014). Vegetation in Bangalore’s Slums: Boosting Livelihoods, Well-Being and Social Capital. In Sustainability (Vol. 6, Issue 5). https://doi.org/10.3390/su6052459

Han, E., & Lee, S.-W. (2014). Motivations for the complementary use of text-based media during linear TV viewing: An exploratory study. Computers in Human Behavior, 32, 235–243. https://doi.org/https://doi.org/10.1016/j.chb.2013.12.015

Hanoatubun, S. (2020). Dampak Covid-19 terhadap Prekonomian Indonesia. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 146–153.

Hernandez, M., Morales, A., & Sauri, D. (2014). Ornamental plants and the production of nature(s) in the Spanish real estate boom and bust: the case of Alicante. Urban Geography, 35(1), 71–85. https://doi.org/10.1080/02723638.2013.871813

Humaizi, Asmara, S., Sis, R. L., & Yusuf, M. (2020). The use of online marketplace websites in Indonesia: A study of consumers’ motives and gratification. International Journal of Interactive Mobile Technologies, 14(7), 133–148. https://doi.org/10.3991/ijim.v14i07.11385

Igartua, J. J., Ortega-Mohedano, F., & Arcila-Calderón, C. (2020). Communication use in the times of the coronavirus. A cross-cultural study. Profesional de La Informacion, 29(3), 1–15. https://doi.org/10.3145/epi.2020.may.18

Instagram. (2021). Hasil pencarian tagar #tanamanhias di Instagram. Instagram. https://www.instagram.com/explore/tags/tanamanhias/

Jonata, Wi. (2021, August 23). Tanaman Hias Jadi Hobi Baru di Masa Pandemi, Bukan Cuma di Indonesia, Tapi Sampai Luar Negeri. Tribun News.

Kearney, A. (2018). Uses and gratification of posting selfies on social media. Rochester Institute of Technology.

Kemp, S. (2021). DIGITAL 2021: INDONESIA. DataReportal. https://datareportal.com/reports/digital-2021-indonesia

Krause, A. E., North, A. C., & Heritage, B. (2014). The uses and gratifications of using Facebook music listening applications. Computers in Human Behavior, 39, 71–77. https://doi.org/https://doi.org/10.1016/j.chb.2014.07.001

Lee, C. S., Abu Bakar, N. A. B., Muhammad Dahri, R. B., & Sin, S.-C. J. (2015). Instagram This! Sharing Photos on Instagram BT - Digital Libraries: Providing Quality Information (R. B. Allen, J. Hunter, & M. L. Zeng, Eds.; pp. 132–141). Springer International Publishing.

Ma, W. W. K., & Chan, A. (2014). Knowledge sharing and social media: Altruism, perceived online attachment motivation, and perceived online relationship commitment. Computers in Human Behavior, 39, 51–58. https://doi.org/https://doi.org/10.1016/j.chb.2014.06.015

Maddox, J. (2020). The secret life of pet Instagram accounts: Joy, resistance, and commodification in the Internet’s cute economy. New Media & Society, 23(11), 3332–3348. https://doi.org/10.1177/1461444820956345

Mahacakri, I. G. A. C. (2020). Manajemen Usaha dan Penerapan Digital Marketing Tanaman Hias di Kota Mataram. AGROTEKSOS: Agronomi Teknologi Dan Sosial Ekonomi Pertanian, 30(1), 1–10.

Malik, A., Dhir, A., & Nieminen, M. (2016). Uses and Gratifications of digital photo sharing on Facebook. Telematics and Informatics, 33(1), 129–138. https://doi.org/https://doi.org/10.1016/j.tele.2015.06.009

Martinho da Silva, I., Oliveira Fernandes, C., Castiglione, B., & Costa, L. (2016). Characteristics and motivations of potential users of urban allotment gardens: The case of Vila Nova de Gaia municipal network of urban allotment gardens. Urban Forestry & Urban Greening, 20, 56–64. https://doi.org/https://doi.org/10.1016/j.ufug.2016.07.014

McFarland, A., Waliczek, T. M., Etheredge, C., & Sommerfeld Lillard, A. J. (2018). Understanding Motivations for Gardening Using a Qualitative General Inductive Approach. HortTechnology Hortte, 28(3), 289–295. https://doi.org/10.21273/HORTTECH03972-18

Meng, J., Martinez, L., Holmstrom, A., Chung, M., & Cox, J. (2016). Research on Social Networking Sites and Social Support from 2004 to 2015: A Narrative Review and Directions for Future Research. Cyberpsychology, Behavior, and Social Networking, 20(1), 44–51. https://doi.org/10.1089/cyber.2016.0325

Menon, D. (2022). Updating ‘Stories’ on social media and its relationships to contextual age and narcissism: A tale of three platforms – WhatsApp, Instagram and Facebook. Heliyon, 8(5), e09412. https://doi.org/https://doi.org/10.1016/j.heliyon.2022.e09412

Mildawani, I., & Rahman, A. (2021). Household Gardening as Preference Activities to Support Community Resilience during Pandemic Covid-19. The Journal of Synergy Landscape, 1(1), 64–79.

Musa, A. S., Azmi, M. N. L., & Ismail, N. S. (2016). Exploring the Uses and Gratifications Theory in the Use of Social Media among the Students of Mass Communication in Nigeria. Malaysian Journal of Distance Education, 17(2), 83–95. https://doi.org/10.21315/mjde2015.17.2.6

Nababan, H. F. (2021, July 4). Jakarta Tembus 10.485 Kasus, Pelanggaran PPKM Darurat Masih Ditemukan. Kompas. https://www.kompas.id/baca/metro/2021/07/04/jakarta-tembus-10-485-kasus-pelanggaran-ppkm-darurat-masih-ditemukan?status_register=register&status_login=login

Novriyanti, N., Iswandaru, D., & Damayanti, I. (2021). The behavior of urban communities in planting useful plants in the yard during covid-19 pandemic. Media Konservasi, 26(1), 9–16. https://doi.org/10.29244/medkon.26.1.9-16

Oliveira, T., Araujo, B., & Tam, C. (2020). Why do people share their travel experiences on social media? Tourism Management, 78, 104041. https://doi.org/https://doi.org/10.1016/j.tourman.2019.104041

Osatuyi, B. (2013). Information sharing on social media sites. Computers in Human Behavior, 29(6), 2622–2631. https://doi.org/https://doi.org/10.1016/j.chb.2013.07.001

Pavalanathan, U., & de Choudhury, M. (2015). Identity Management and Mental Health Discourse in Social Media. Proceedings of the 24th International Conference on World Wide Web, 315–321. https://doi.org/10.1145/2740908.2743049

Perks, L. G., & Turner, J. S. (2019a). Podcasts and Productivity: A Qualitative Uses and Gratifications Study. Mass Communication and Society, 22(1), 96–116. https://doi.org/10.1080/15205436.2018.1490434

Perks, L. G., & Turner, J. S. (2019b). Podcasts and Productivity: A Qualitative Uses and Gratifications Study. Mass Communication and Society, 22(1), 96–116. https://doi.org/10.1080/15205436.2018.1490434

Pradiatiningtyas, D. (2022). Edukasi Budidaya Tanaman Hias Kaktus Dan Pemasaran Melalui Media Digital Pada Komunitas Nirlaba Cactus And Succulent Society Of Indonesia (CSSI). Journal Speed-Sentra Penelitian Engineering Dan Edukasi, 14(1), 38–43.

Reyes-García, V., Aceituno, L., Vila, S., Calvet-Mir, L., Garnatje, T., Jesch, A., Lastra, J. J., Parada, M., Rigat, M., Vallès, J., & Pardo-De-Santayana, M. (2012). Home Gardens in Three Mountain Regions of the Iberian Peninsula: Description, Motivation for Gardening, and Gross Financial Benefits. Journal of Sustainable Agriculture, 36(2), 249–270. https://doi.org/10.1080/10440046.2011.627987

Ryan, T., Chester, A., Reece, J., & Xenos, S. (2014). The uses and abuses of Facebook: A review of Facebook addiction. Journal of Behavioral Addictions, 3(3), 133–148. https://doi.org/10.1556/jba.3.2014.016

Safitra, N., & Anwar. (2021). Bercocok Tanam di Masa Pandemi Covid-19: Respon, Tanaman Hias, dan Status Sosial. Emik, 4(2), 175–185.

Scheromm, P. (2015). Motivations and practices of gardeners in urban collective gardens: The case of Montpellier. Urban Forestry & Urban Greening, 14(3), 735–742. https://doi.org/https://doi.org/10.1016/j.ufug.2015.02.007

Setyawan, F. E. B., & Lestari, R. (2020). Challenges of stay-at-home policy implementation during the Coronavirus (Covid-19) pandemic in Indonesia. Jurnal Administrasi Kesehatan Indonesia, 8, 15–20.

Shade, D. D., Kornfield, S., & Oliver, M. B. (2015). The Uses and Gratifications of Media Migration: Investigating the Activities, Motivations, and Predictors of Migration Behaviors Originating in Entertainment Television. Journal of Broadcasting and Electronic Media, 59(2), 318–341. https://doi.org/10.1080/08838151.2015.1029121

Shalihah, N. F. (2020, March 8). Total 1,9 Juta Pekerja Di-PHK dan Dirumahkan akibat Pandemi Virus Corona. Kompas.Com.

Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior, 58, 89–97. https://doi.org/https://doi.org/10.1016/j.chb.2015.12.059

Shigemura, J., Ursano, R. J., Morganstein, J. C., Kurosawa, M., & Benedek, D. M. (2020). Public responses to the novel 2019 coronavirus (2019-nCoV) in Japan: Mental health consequences and target populations. Psychiatry and Clinical Neurosciences, 74(4), 281–282. https://doi.org/10.1111/pcn.12988

Sundar, S. S., & Limperos, A. M. (2013). Uses and Grats 2.0: New Gratifications for New Media. Journal of Broadcasting and Electronic Media, 57(4), 504–525. https://doi.org/10.1080/08838151.2013.845827

Susilowati, E., & Azzasyofia, M. (2020). The Parents Stress Level in Facing Children Study From Home in the Early of COVID-19 Pandemic in Indonesia. International Journal of Science and Society, 2(3). https://doi.org/10.54783/ijsoc.v2i3.117

Swanson, D. J. (2012). Tuning in and hanging out: A preliminary study of college students’ use of podcasts for information, entertainment, and socializing. The Social Science Journal, 49(2), 183–190. https://doi.org/https://doi.org/10.1016/j.soscij.2011.08.011

Theodorou, A., Panno, A., Carrus, G., Carbone, G. A., Massullo, C., & Imperatori, C. (2021). Stay home, stay safe, stay green: The role of gardening activities on mental health during the Covid-19 home confinement. Urban Forestry & Urban Greening, 61, 127091. https://doi.org/https://doi.org/10.1016/j.ufug.2021.127091

TikTok. (2021). Hasil pencarian tagar #tanamanhias di TikTok. TikTok. https://www.tiktok.com/search/video?q=%23tanamanhias&t=1634030071799

Umasugi, R. A., & Patnistik, E. (2020, June 5). PSBB Transisi di Jakarta, Apa Arti dan Bagaimana Protokolnya? Kompas.Com. https://megapolitan.kompas.com/read/2020/06/05/10170871/psbb-transisi-di-jakarta-apa-arti-dan-bagaimana-protokolnya?page=all

Vollstedt, M., & Rezat, S. (2016). An Introduction to Grounded Theory with a Special Focus on Axial Coding and the Coding Paradigm. In G. Kaiser & N. Presmeg (Eds.), Compendium for Early Career Researchers in Mathematics Education (pp. 81–100). Springer. http://www.springer.com/series/15585

Weerakoon, R., Wehigaldeniya, D. S., & Charikawickramarathne. (2021). The Effect of Home Gardening Towards the Mental Wellbeing of Men and Women During the Covid 19 Pandemic. Asian Journal of Advances in Research, 10(2), 1–8.

Weiyan, L. (2015). A Historical Overview of Uses and Gratifications Theory. Cross-Cultural Communication, 11(9), 71–78. http://52.196.142.242/index.php/ccc/article/view/7415

Whiting, A., & Williams, D. (2013). Why people use social media: a uses and gratifications approach. Qualitative Market Research: An International Journal, 16(4), 362–369. https://doi.org/10.1108/QMR-06-2013-0041

Yang, Y., & Ha, L. (2021). Why People Use TikTok (Douyin) and How Their Purchase Intentions Are Affected by Social Media Influencers in China: A Uses and Gratifications and Parasocial Relationship Perspective. Journal of Interactive Advertising, 21(3), 297–305. https://doi.org/10.1080/15252019.2021.1995544

DOI: https://doi.org/10.32509/wacana.v21i2.2000