PENGARUH JINGLE IKLAN MIZONE VERSI LOVE TODAY DI TELEVISI TERHADAP BRAND IMAGE

Hasan Yunianto

Abstract


Advertising is the tool of marketing and promotion. Television is the powerful media for advertising product. Jingle is strategy in advertising. Mizone used jingle Love Today in advertising for increase brand image. Brand Image is a set of association, usually organized in some way that has 4 dimension core product, actual product,
augmented product, and image product. Love Today jingle in advertising is influences to Mizone brand image.


Keywords


Brand Image, Jingle, Advertising, Television

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DOI: https://doi.org/10.32509/wacana.v11i4.292

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