PENGARUH SPECIAL EVENT PL FAIR 2010 TERHADAP PENCITRAAN SMA PANGUDI LUHUR 1 JAKARTA

Heinrichus J Rhamadhitya S.K

Abstract


This study is to find out how special relationship PL Fair 2010 event with high image Pangudi Luhur 1 Jakarta, to know how special nature of the relationship between PL Fair 2010 event with high image Pangudi Luhur 1 Jakarta, and to find out how strong the influence of PL Fair 2010 special event the SMA image Pangudi Luhur 1 Jakarta. Location of the research conducted in the high school environment Pangudi 1 Luhur Jakarta. The population in this study is the first high school alumni Pangudi Luhur Jakarta class of 2007, amounting to as much as 90 and as many as 40 samples taken respondents. Variable in this study is the PL Fair 2010 special event as the independent variable and the image of SMA 1 Pangudi Luhur Jakarta so dependent variable. The results showed that there is significant influence between PL Fair 2010 special event with high image 1 Pangudi Luhur Jakarta.


Keywords


Special Event, Image

Full Text:

PDF

References


Frank Jefkins, Periklanan, Ed 3, tj Advertising, Erlangga, Jakarta 1997

Onong Uchjana Effendi, Kamus Komunikasi, Mandar Maju, Bandung, 1989

Onong Uchjana Effendi, Teori dan Praktek, Mandar Maju, Bandung, 1984

Onong Uchjana Effendi, Televisi Siaran & Praktek, Alumni, Bandung, 1984

Sasa Djuarsa Sandjaja, Dkk, Teori komunikasi, Universitas Terbuka, Jakarta, 1994

Sugiyono, Metode Penelitian Sosial, Alfabeta, Bandung, 2001

Sugiyono, Statistik Untuk Penelitian, Alfabet, Bandung, 2003

Sugiyono, Metode Penelitian Kuantitatif dan R&D, Alfabeta, Bandung, 2008




DOI: https://doi.org/10.32509/wacana.v11i4.294

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 Indexed by:

     

 Recommended Tools :

 

 

WACANA: Jurnal Ilmiah Ilmu Komunikasi

Fakultas Ilmu KomunikasiUniversitas Prof. Dr. Moestopo (Beragama)
Kampus I, Jl. Hang Lekir I/8 Jakarta Pusat, Indonesia 10270
WA: 085714422271 (Chat Only)

email: wacana@dsn.moestopo.ac.id

 

Creative Commons License

WACANA: Jurnal Ilmiah Ilmu Komunikasi Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.