PEMAKNAAN KHALAYAK TENTANG MEDIA ONLINE INSTAGRAM

Herna Mandemasya

Abstract


The purpose of this study was to determine the meaning of online media audiences about Instagram. The role of mass media communication technologies increasingly rapid developmentan dplays an important rol efor people ine veryday life. Internet is very helpful in the field of marketing (online marketers).One growing form of online promotion today is through instagram, is based photo sharing append customarily found on a smartphone. As a start-up business enterprise cause the instagram application, because through the internet phenomenon popping up lately many new products are marketed. To that end, inthis paper, how the instagram app-based photo sharing can be defined, especially for people who responded to the promotion of start-ups bussines.


Keywords


Audience, online media and Instagram

Full Text:

PDF

References


Atmoko, Bambang Dwi, Instagram handbook Mediakita. Jakarta: Mediakita, 2012.

Blanchard, Oliver, Social Media ROI Managing and Measuring Social Media Efforts in Your

Organization, 2011.

Chaffey, Chadwick, Johnston, & Mayer, Internet Marketing Strategy, Implementation and

Practice FT,Prentice Hall, 2009.

Chaffey & Smith, E-Marketing Excellence, Planning and Optimizing Your Digital Marketing,

Routledge, 2013.

Engel, JF, Blackwell, RD., & Miniard, PW. Consumer Behavior.Seventh edition. USA: The Dryden

Press 1993.

Fowler and ChristakisThe Surprising Power of Our Social Networks and How They Shape Our Lives,

New York: Little, Brown and Company, 2009.

Gunawan, Imam, Metode Penelitian Kualitatif: Teori dan Praktik 2013.

Harjanto, Rudy, Prinsip-prinsip Periklanan, Dewan Pengurus Periklanan Indonesia,2009.

Irawan, Prasetya, Logika dan Prosedur Penelitian; Pengantar Teori dan Panduan Praktis Penelitian

Sosial bagi Mahasiswa dan Peneliti Pemula (Sekolah Tinggi Ilmu Administrasi Lembaga

Administrasi Negara, 2000).

Keller, Strategi Brand Image. Jakarta: Erlangga, 2003.

Keller, Strategi Pemasaran.Bandung: Remaja Rosdakarya,2007.

Kotler, Philip, Manajemen Pemasaran Jilid 2. Jakarta: Penebit Erlangga

Kriyanto, Rachmat, Teknis Praktis Riset Komunikasi. Jakarta: Kencana Prenada Media Group,2007.

Machfoed, Mahmud, Komunikasi Pemasaran Modern. Yogyakarta:Cakra Ilmu, 2010.

Morrisey, The Business You Can Start. Penguin Books, New Jersey,2005.

Salim, A. Buku Sumber untuk PenelitianKualitatif: Teori dan Paradigma Penelitian Sosial. Jakarta:

Tiara Wacana, 2006.

Schiffman, Leon G. and Kanuk, Leislie Lazar, Consumer Behavior.Seventh Edition.USA :Prentice-Hall, Inc. 2000.

Schiffman, Leon G & Kanuk, 2001.Consumer behavior 2nd edition. Sidney: Prentice

Somantri, Gumilar Rusliwa, Memahami Metode Kualitatif, MAKARA, SOSIAL HUMANIORA,

Vol. 9, NO. 2, 2005.




DOI: https://doi.org/10.32509/wacana.v14i1.72

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 Indexed by:

     

 Recommended Tools :

 

 

WACANA: Jurnal Ilmiah Ilmu Komunikasi

Fakultas Ilmu KomunikasiUniversitas Prof. Dr. Moestopo (Beragama)
Kampus I, Jl. Hang Lekir I/8 Jakarta Pusat, Indonesia 10270
WA: 085714422271 (Chat Only)

email: [email protected]

 

Copyright (c) 2021 WACANA: Jurnal Ilmiah Ilmu Komunikasi

Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.