Hybrid Advertising Journal: Publication for Advertising Studies

Hybrid Advertising Journal: Publication for Advertising Studies is a scientific publication in the field of communication, especially advertising, including:

• Integrated Marketing Communication
• Consumer behavior
• Brand Management
• Creative Strategic
• Media Strategic
• Business and Marketing Strategy
• Lobbying and Negotiation
• Digital Advertising
• Corporate Social Inovations (CSI)

Hybrid Advertising Journal: Publication for Advertising Studies is published by Faculty of Communication, University of Prof. Dr. Moestopo (Beragama), published twice a year in April and October, can be accessed openly.


Journal Homepage Image

Vol 2, No 1 (2023)

Table of Contents

Articles

Peran Komunikasi Perubahan dalam Corporate Social Innovations (CSI) di Era Marketing 5.0
Iswahyu Pranawukir, Erita Riski Putri, Rezzi Nanda Barizki, Nur Desilawati, Maria Jashinta Elisabet Hamboer
PDF
1-12
Pengaruh Iklan Marketplace di Televisi Terhadap Minat Konsumen Potesial melakukan Transaksi Online
Fickri Fadillah, Hendri Prasetya
PDF
13-19
Strategi Komunikasi Pemasaran di SMK Grafika Yayasan Lektur
Dinda Anisya Damayanti, Mukka Pasaribu, Catur Priyadi
PDF
20-33
Digital Advertising Mamaguru Sebagai Startup Parenting Dalam Membangun Brand Awareness Melalui Media Sosial Instagram
Rahma Angraini, Kusnul Arifin, Gunawan Gunawan
PDF
34-44
Komunikasi Pemasaran Neja Coffee Pada Masa Endemi Covid-19
Audi Putra Pradana, Wahyu Srisadono, Nasrullah Kusadjibrata
PDF
45-52
Komunikasi Digital Electronic Word Of Mouth Kamalo Coffee & Eatery Dalam Membangun Brand Awareness
Tommy Hermawan, Anggia Hasti Benjamin, Rama Adhypoetra
PDF
53-61
Pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta
Vendra Palova, Ardan Achmad, Nono Sungkono
PDF
62-70