Hybrid Advertising Journal: Publication for Advertising Studies is a scientific publication in the field of communication, especially advertising, including:
• Integrated Marketing Communication
• Consumer behavior
• Brand Management
• Creative Strategic
• Media Strategic
• Business and Marketing Strategy
• Lobbying and Negotiation
• Digital Advertising
• Corporate Social Inovations (CSI)
Hybrid Advertising Journal: Publication for Advertising Studies is published by Faculty of Communication, University of Prof. Dr. Moestopo (Beragama), published twice a year in April and October, can be accessed openly.
Vol 1, No 1 (2022)
Table of Contents
Articles
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Dewi Maria Herawati, Dian Risma Dara
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Venia Azzalia, Adiella Yankie Lubis, Eni Kardi Wiyati
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Michelle Viktoria Karamoy, Fizzy Andriani, Omar Yusuf
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Astri Miranda, Adiella Yankie Lubis, Hanafi Murtani
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Retno Tri Rachmawati, Nono Sungkono, Kusnul Arifin, Rialdo Rezeky M.L. Toruan
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