Hybrid Advertising Journal: Publication for Advertising Studies is a scientific publication in the field of communication, especially advertising, including:
• Integrated Marketing Communication
• Consumer behavior
• Brand Management
• Creative Strategic
• Media Strategic
• Business and Marketing Strategy
• Lobbying and Negotiation
• Digital Advertising
• Corporate Social Inovations (CSI)
Hybrid Advertising Journal: Publication for Advertising Studies is published by Faculty of Communication, University of Prof. Dr. Moestopo (Beragama), published twice a year in April and October, can be accessed openly.

Vol 2, No 1 (2023)
Table of Contents
Articles
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1-12
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13-19
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20-33
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34-44
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45-52
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53-61
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62-70
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