Hybrid Advertising Journal: Publication for Advertising Studies is a scientific publication in the field of communication, especially advertising, including:
• Integrated Marketing Communication
• Consumer behavior
• Brand Management
• Creative Strategic
• Media Strategic
• Business and Marketing Strategy
• Lobbying and Negotiation
• Digital Advertising
• Corporate Social Inovations (CSI)
Hybrid Advertising Journal: Publication for Advertising Studies is published by Faculty of Communication, University of Prof. Dr. Moestopo (Beragama), published twice a year in April and October, can be accessed openly.
Vol 1, No 2 (2022)
Table of Contents
Articles
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Muhammad Fahmi Rukmana, Rr Bramayanti Krismasakti, Adiella Yankie Lubis
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76-88
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Rangga Maulana, Catur Priyadi, Widyarini Ridwan
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89-100
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Vanessa Anggraeni, Yos Horta Meliala, Cakra Ningsih
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101-111
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Herry Hermawan
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112-118
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Muhammad Irsan, Prasetya Yoga Santoso, Nasrullah Kusadjibrata
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119-129
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