Hybrid Advertising Journal: Publication for Advertising Studies is a scientific publication in the field of communication, especially advertising, including:
• Integrated Marketing Communication
• Consumer behavior
• Brand Management
• Creative Strategic
• Media Strategic
• Business and Marketing Strategy
• Lobbying and Negotiation
• Digital Advertising
• Corporate Social Inovations (CSI)
Hybrid Advertising Journal: Publication for Advertising Studies is published by Faculty of Communication, University of Prof. Dr. Moestopo (Beragama), published twice a year in April and October, can be accessed openly.
Vol 4, No 1 (2025)
Table of Contents
Articles
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Bimo Cahyo Adiputra, Nurul Fadzar Sukarni, Wahyu Srisadono
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1-10
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Meyta Ariane, Radja Erland Hamzah, Yuni Retna Dewi
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11-18
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Pengaruh Iklan Aesthetic Perfumery Catalog di Instagram @rectahouse.idn terhadap Minat Beli Konsumen
Pijar Kencana Salaska, Yos Harta Meliala, Rialdo Rezeky Manogari Lumban Toruan
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19-28
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Bayu Alfiansyah Permana Riyadi, Raden Rama Adhypoetro, Anggia Hesti Benjamin
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29-40
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Eni Kardi Wiyati, Fransiska Angelina Widiyanti, Widyarini Ridwan
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41-52
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Muhammad Akbar Kiagung, Ardan Achmad, Bramayanti Kusumasakti
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53-61
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Veronica Indri Palupi Debora, Citra Eka Putri, Muminto Arief
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62-68
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Hybrid Advertising Journal: Publication for Advertising Studies
Secretariat address:
Fakultas Ilmu Komunikasi, Universitas Prof. Dr. Moestopo (Beragama)
Kampus III, Jl. Swadarma Raya No.54, RT.1/RW.2, Ulujami, Kec. Pesanggrahan, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12250
WA: +62 857-1707-0292 (Chat Only)
email: hybrid_ad@jrl.moestopo.ac.id
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