Volume 22, No. 2 December 2023

Table of Contents

Articles

Political Marketing Communication Strategy to be Elected as a Member of The Indonesia’s Parliament
DOI : 10.32509/wacana.v22i2.162 | Abstract views : 468 times
Khairatun Niswa Aceh, Nur Kholisoh
PDF (ENGLISH)
178-189
Gerakan Opini Digital pada #TolakUUCiptaKerja di Twitter dengan Pendekatan Social Network Analysis
DOI : 10.32509/wacana.v22i2.2609 | Abstract views : 433 times
Rizky Wulan Ramadhani, Fajar Rizali Rakhman, Yohanes Ari Kuncoroyakti, Sabrina Rahma Utami, Cholidah Astri Pertiwi
PDF
190-200
The Influence of Islamic Content on Instagram Through Product Attractiveness Towards Corporate Image
DOI : 10.32509/wacana.v22i2.2677 | Abstract views : 274 times
Ruvira Arindita, Kussusanti Kussusanti, Nursalsa Arifah
PDF (ENGLISH)
201-218
Analisis Jaringan Komunikasi #Pilpres2024 Pada Platform Twitter
DOI : 10.32509/wacana.v22i2.2976 | Abstract views : 1094 times
Alicia Laurence Efendi, Amira Fadilla, Arshilla Citra Khoirunnisa, Gema Nusantara Bakry, Nindi Aristi
PDF
219-232
Implementasi Diversity Marketing pada Brand Kosmetik Lokal ‘Feyrely’ di Instagram
DOI : 10.32509/wacana.v22i2.3065 | Abstract views : 390 times
Kiranastari Asoka Sumantri, Cheryl Arshiefa Krisdanu
PDF
233-246
Pengelolaan Akun Instagram CEO Telkomsel @hendrisjam
DOI : 10.32509/wacana.v22i2.3098 | Abstract views : 352 times
Evi Cristiana, Anisa Diniati
PDF
247-259
Multimodal Pencitraan Anies Baswedan dalam Akun Instagram @aniesbaswedan Menjelang Pemilihan Presiden 2024
DOI : 10.32509/wacana.v22i2.3105 | Abstract views : 607 times
Natalia Reviyanti
PDF
260-271
Komunikasi Dalam Pengembangan Hubungan Antarpribadi Melalui Second Account Instagram
DOI : 10.32509/wacana.v22i2.3111 | Abstract views : 672 times
Herna Herna, Annisa Alifya Sari
PDF
272-282
The Influence of Electronic Word of Mouth on Somethinc Brand Image Among Millienial and Gen Z
DOI : 10.32509/wacana.v22i2.3114 | Abstract views : 338 times
Madyna Zalza Azahra Suhajar, Dini Salmiyah Fithrah Ali, Amanda Bunga Gracia
PDF (ENGLISH)
283-294
Konstruksi Wacana Kesehatan dalam Iklan IQOS Indonesia di Channel YouTube IQOS Indonesia
DOI : 10.32509/wacana.v22i2.3168 | Abstract views : 5802 times
Hayiz Historia Adhi Pratama
PDF
295-310
The Construction of Sustainable Palm Oil Image In Naga Naga Naga Film
DOI : 10.32509/wacana.v22i2.3268 | Abstract views : 208 times
Mochamad Husni, Frengki Napitupulu
PDF (ENGLISH)
311-321
Pengaruh Viral Marketing, Celebrity Endorser, dan Brand Awareness Terhadap Keputusan Pembelian Skintific
DOI : 10.32509/wacana.v22i2.3361 | Abstract views : 1616 times
Eunike Freskanta Bukit, Femmy Femmy, Francisca Dewanti Mayangsari
PDF
323-332
Etnography and Multicultural Dynamics Communication of Jakarta Community
DOI : 10.32509/wacana.v22i2.3383 | Abstract views : 184 times
Syaiful Rohim, Edi Sukardi, Lina Yulinda
PDF (ENGLISH)
333-341
Konten Isu Terorisme di Media Sosial dan Ketakutan Anggota Kepolisian
DOI : 10.32509/wacana.v22i2.3384 | Abstract views : 183 times
Ilham Prisgunanto, Teddy Rusmawan, Supardi Hamid
PDF
342-356
Positioning Airlangga Hartarto dalam Gaya Komunikasi Politik Silent Authority
DOI : 10.32509/wacana.v22i2.3390 | Abstract views : 592 times
Iswahyu Pranawukir, Alfan Bachtiar, Agus Hitopa Sukma, Alamsyah Alamsyah, Misnan Misnan
PDF
357-368
Analysis of Rebranding the X Application on User Loyalty in Batam City
DOI : 10.32509/wacana.v22i2.3408 | Abstract views : 934 times
Suwarno Suwarno, Mangapul Siahaan, Annisya Putri Nadhia
PDF (ENGLISH)
369-379
Wacana Komunikasi Politik Bagi Politisi Dalam Mempertahankan Eksistensinya Melalui Perspektif Forensik Komunikasi
DOI : 10.32509/wacana.v22i2.3523 | Abstract views : 427 times
Fidya Faza Faraid, Ibnu Hamad, Yunita Sari
PDF
380-391
Decoding the Meaning of Tumpeng in Roland Barthes’s Semiology Perspective
DOI : 10.32509/wacana.v22i2.3553 | Abstract views : 264 times
Setya Ambar Pertiwi, Rudy Harjanto, Novita Damayanti, Yunita Sari, Syubhan Akib
PDF (ENGLISH)
392-399